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Eric Spence

@ericspence

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Marketing Operations and Campaign Management specialist driving measurable B2B pipeline growth.

United States

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What I'm looking for

I’m looking for a Marketing Coordinator, Marketing Operations Specialist, Campaign Manager, or Marketing Project Manager role where data-driven campaign execution delivers measurable business growth—owning full-funnel execution, ROI reporting, and cross-functional coordination.

I’m an MBA-trained Marketing Operations and Campaign Management professional with 3+ years executing full-funnel B2B marketing programs, CRM pipeline strategy, and cross-functional project coordination. I directed 50+ concurrent client campaigns using HubSpot, Score CRM, Tableau, and Google Analytics (GA4) to optimize funnel performance and ROI, generating $30,000+ in new annual revenue through targeted B2B outreach.

In my most recent role, I led B2B campaign strategy and execution, administering 80+ partner pipelines in Score CRM and segmenting target prospects to analyze funnel performance—reducing estimated partner churn by 15% and improving new account acquisition. I also coordinated sponsor activations and event marketing for 5,000+ attendees, aligning KPI measurement and execution from concept through post-campaign ROI reporting.

Experience

Work history, roles, and key accomplishments

Ticketing & Merchandise Intern

Saginaw Spirit Hockey Club

Jan 2021 - Jan 2022 (1 year)

Administered will-call ticket operations for all 36 home games, optimizing distribution workflows and achieving 95%+ guest satisfaction on post-event surveys.

Ticketing Will Call Management Event Logistics Workflow Optimization Customer Experience