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Sophia Farazi

@sophiafarazi

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Senior Manager specializing in AI/GenAI product marketing and strategy.

United States

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What I'm looking for

I'm seeking a dynamic role where I can leverage my expertise in AI product marketing, collaborate with innovative teams, and drive impactful strategies that enhance customer engagement and business growth.

I'm a seasoned Senior Manager with extensive experience in AI and GenAI product marketing, currently leading go-to-market strategies at Bloomberg. My focus on optimizing product positioning has driven significant adoption and sales growth, enabling my team to exceed sales targets by 124% in FY24. I thrive on collaborating with cross-functional teams to ensure successful product launches and customer engagement.

Previously, I served as a Commercial Strategy Specialist at Deloitte Consulting, where I led product marketing strategies for cross-industry SaaS platforms. My ability to conduct in-depth market research and refine messaging frameworks has consistently enhanced market positioning and customer acquisition. I take pride in my analytical skills, which have allowed me to present actionable insights to key stakeholders, shaping product strategies that resonate with customers.

Experience

Work history, roles, and key accomplishments

Senior Manager, AI/GenAI Product Marketing & GTM Leader

Bloomberg

Oct 2023 - Present (2 years)

Led North American AI/GenAI GTM strategy, optimizing positioning and differentiation to drive adoption. Enabled sellers to exceed EOY sales targets by 124% in FY24 through effective renewal and upselling sales plays.

AI GenAI Sales Go To Market Strategy Product Marketing Sales Enablement Market Research Competitive Analysis Product Launch Salesforce

Experienced Consultant I

Deloitte Consulting, LLP

Jan 2019 - Present (6 years 9 months)

Collaborated with C-level telecom industry executives to develop a business case for investment in an IoT SaaS platform. Led research of Public Sector (SLED) markets across the U.S. to identify trends and opportunities, securing over $5M in investment.

Business Development IoT SaaS Market Research Public Sector GTM Planning Stakeholder Management

Commercial Strategy Specialist II

Deloitte Consulting, LLP

Jan 2019 - Present (6 years 9 months)

Led product marketing strategies, including positioning and launch execution, driving customer acquisition for cross-industry SaaS platforms. Developed messaging frameworks and sales collateral that articulated clear customer value.

Product Marketing Go To Market Strategy SaaS Customer Acquisition Messaging Frameworks Marketing Collateral Customer Research Product Positioning Stakeholder Management Agile

Consultant

Deloitte Consulting, LLP

Apr 2017 - Present (8 years 6 months)

Streamlined program management processes for cybersecurity modernization, achieving a 50% efficiency improvement and saving over 2,000 hours annually. Led technical communications for cybersecurity modernization across 27 Institutes & Centers, reaching over 20,000 employees.

Technical Project Management Cybersecurity Program Management Technical Communication Process Improvement RSA SecurID ServiceNow Jira

Operations System Coordinator

The United States Capitol, Architect of the Capitol

Jan 2008 - Present (17 years 9 months)

Analyzed visitation data to identify trends for strategic decision-making and managed a system that coordinated over 10,000 annual tours. Led onboarding and supervised more than 50 staff members.