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LA@larryacklin
Innovative marketing leader with global experience in Product Marketing and Sales Enablement.
United StatesAs a seasoned marketing professional, I bring over a decade of experience in driving strategic marketing initiatives and leading cross-functional teams to achieve exceptional results. My expertise spans Product Marketing, Sales Enablement, and Marketing Strategy, with a strong focus on data-driven decision-making and innovation.
In my current role as Product Marketing Senior Director at Cognizant, I have successfully developed and executed comprehensive marketing plans that have significantly impacted the company's growth. My achievements include creating a $3.2B marketing-influenced pipeline and driving a 284% increase in web traffic through strategic content consolidation and redesign.
Prior to Cognizant, I held leadership roles at DXC Technology and Hewlett Packard Enterprise, where I managed multi-billion dollar portfolios and led the development of innovative marketing strategies that aligned with business objectives. My ability to transform complex technical messaging into compelling, client-centric content has been a hallmark of my career.
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Work history, roles, and key accomplishments
Cognizant
Jan 2020 - Present (5 years 10 months)
Led the development and execution of comprehensive marketing plans for various services, achieving significant growth in web traffic and a substantial marketing-influenced pipeline. Created over 90 content pieces and integrated AI into marketing processes to enhance decision-making and strategic positioning.
DXC Technology
Jan 2017 - Jan 2021 (4 years)
Managed marketing portfolios for various services, developing market strategies and launch collateral. Established a thought leadership community and executed event strategies to align with client behaviors.
Hewlett Packard Enterprise
Jul 2012 - Jan 2017 (4 years 6 months)
Oversaw marketing strategies for Application Services and Enterprise Security Services, developing interactive client experiences and managing a high-performing team of product marketing managers.
Hewlett Packard & EDS
Managed various services generating significant yearly revenue, serving as a consultant across multiple industries, and architecting large-scale applications to improve operational performance.
Degrees, certifications, and relevant coursework
GUBachelor of Science, Electrical & Electronics Engineering
Completed a Bachelor of Science in Electrical & Electronics Engineering with a minor in Information Systems. The curriculum included over 300 courses covering Executive Leadership, Marketing, Sales, Technical, Ethics, and Compliance Training.
Software and tools used professionally
United StatesYou can contact Larry and 90k+ other talented remote workers on Himalayas.
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