Open to opportunities

Larry Acklin

@larryacklin

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Innovative marketing leader with global experience in Product Marketing and Sales Enablement.

United States

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What I'm looking for

Seeking a strategic marketing leadership role in a collaborative, innovative environment that values data-driven decision-making and cross-functional teamwork.

As a seasoned marketing professional, I bring over a decade of experience in driving strategic marketing initiatives and leading cross-functional teams to achieve exceptional results. My expertise spans Product Marketing, Sales Enablement, and Marketing Strategy, with a strong focus on data-driven decision-making and innovation.

In my current role as Product Marketing Senior Director at Cognizant, I have successfully developed and executed comprehensive marketing plans that have significantly impacted the company's growth. My achievements include creating a $3.2B marketing-influenced pipeline and driving a 284% increase in web traffic through strategic content consolidation and redesign.

Prior to Cognizant, I held leadership roles at DXC Technology and Hewlett Packard Enterprise, where I managed multi-billion dollar portfolios and led the development of innovative marketing strategies that aligned with business objectives. My ability to transform complex technical messaging into compelling, client-centric content has been a hallmark of my career.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Senior Director

Current

Cognizant

Jan 2020 - Present (5 years 5 months)

Led the development and execution of comprehensive marketing plans for various services, achieving significant growth in web traffic and a substantial marketing-influenced pipeline. Created over 90 content pieces and integrated AI into marketing processes to enhance decision-making and strategic positioning.

Product Marketing Sales Enablement Content Development Strategic Marketing Integration Competitive Intelligence Project Management

Product Marketing Senior Leader

DXC Technology

Jan 2017 - Jan 2021 (4 years)

Managed marketing portfolios for various services, developing market strategies and launch collateral. Established a thought leadership community and executed event strategies to align with client behaviors.

Marketing Strategy Portfolio Management Sales Training Thought Leadership Event Management Pipeline Development Analyst Relations Content Creation

Marketing Manager

Hewlett Packard Enterprise

Jul 2012 - Jan 2017 (4 years 6 months)

Oversaw marketing strategies for Application Services and Enterprise Security Services, developing interactive client experiences and managing a high-performing team of product marketing managers.

Marketing Strategy Team Leadership Client Engagement Event Management Portfolio Management Digital Marketing Project Management Communication Skills

Product Manager, Consultant, Architect, Software Developer

Hewlett Packard & EDS

Managed various services generating significant yearly revenue, serving as a consultant across multiple industries, and architecting large-scale applications to improve operational performance.

Application Development Revenue Project Management Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

Gannon University

Bachelor of Science, Electrical & Electronics Engineering

Completed a Bachelor of Science in Electrical & Electronics Engineering with a minor in Information Systems. The curriculum included over 300 courses covering Executive Leadership, Marketing, Sales, Technical, Ethics, and Compliance Training.