Aisha Shaikh
@aishashaikh1
Senior Product Marketing Manager with 10+ years driving enterprise GTM, messaging, and product launches for SaaS and cloud platforms.
United StatesWhat I'm looking for
I’m a Senior Product Marketing Manager with 10+ years of experience leading go-to-market strategy, enterprise messaging, and product launches for SaaS and cloud platforms. I specialize in enterprise upsell motions, lifecycle campaigns, and sales enablement, and I’m known for driving adoption and improving customer engagement through data-driven marketing strategies that align Product, Sales, Demand Gen, and Executive stakeholders.
At Atlassian, I lead cloud enterprise launch strategy and build enterprise positioning and launch messaging to drive awareness and enterprise adoption. I also led end-to-end GTM for a commissioned Economic study, co-led enterprise upsell campaigns, developed hybrid enterprise licensing messaging, and created sales enablement assets used across enterprise sales cycles; I’m currently driving GTM for an AI data transparency initiative through customer-facing Trust Center experiences.
Experience
Work history, roles, and key accomplishments
Led go-to-market launch strategy for Atlassian Cloud Enterprise capabilities, including enterprise positioning, launch messaging, and cross-functional campaign coordination. Owned enterprise campaign execution for an economic study and AI data transparency Trust Center initiative.
Senior Product Marketing Manager
Enact Systems
Jun 2023 - Dec 2024 (1 year 6 months)
Led go-to-market strategy for cloud enterprise solutions, driving a 900% increase in user base through messaging and positioning for IT audiences. Partnered with Product and Demand Gen teams to execute multi-channel plans supporting launches and customer adoption.
Product Marketing Manager
Wave Financial
Apr 2022 - Nov 2022 (7 months)
Executed B2B SaaS marketing campaigns targeting enterprise and IT audiences to increase customer acquisition by 35%. Improved customer retention by 60% through messaging aligned to compliance, security, and customer trust initiatives.
Product Marketing Manager
Starter International
Nov 2021 - Apr 2022 (5 months)
Led global go-to-market initiatives resulting in a 400% increase in user adoption and $1.2M in additional revenue. Developed enterprise sales plays and marketing collateral to support customer acquisition and expansion.
Product Marketing Manager
Coalition Technologies
May 2020 - Nov 2021 (1 year 6 months)
Executed go-to-market strategies for 100+ B2B SaaS clients, contributing to a 25% reduction in churn. Produced data-driven customer insights to support product positioning and strategic marketing decisions.
Marketing Manager / Training Associate
International Monetary Fund
Dec 2015 - Dec 2019 (4 years)
Produced marketing content that contributed to a 40% increase in audience engagement across global initiatives. Managed executive training operations and compliance workflows, improving program efficiency by 40%.
Marketing Manager
World Bank Adaptation Fund
Dec 2014 - Dec 2015 (1 year)
Managed communications and outreach initiatives supporting a $10M climate adaptation fund portfolio. Conducted market research and improved outreach efficiency through optimized stakeholder engagement strategies.
Education
Degrees, certifications, and relevant coursework
Johns Hopkins University
Master of Arts, Public Management
2017 - 2019
Earned a Master of Arts in Public Management from Johns Hopkins University (2017–2019).
University of California, San Diego
Bachelor of Arts, Communications & Law
2012 - 2014
Earned a Bachelor of Arts in Communications & Law from the University of California, San Diego (2012–2014).
Availability
Location
United StatesAuthorized to work in
Job categories
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