Open to opportunities

Disha Bhaiya

@dishabhaiya

Message

Senior Product Marketing Manager with expertise in B2B SaaS and AI.

United States

Message

What I'm looking for

I am looking for opportunities that allow me to leverage my product marketing expertise in innovative environments, focusing on strategic growth and impactful collaboration.

As a Senior Product Marketing Manager with over 6 years of experience, I have a proven track record of driving go-to-market success for B2B SaaS and AI products. My expertise lies in building full-funnel GTM engines from the ground up, crafting differentiated positioning, and executing impactful product launches. I thrive in ambiguous environments, bringing structure and clarity to cross-functional collaborations that align stakeholders and accelerate pipeline growth.

At Instrumental Inc, I developed a new messaging and positioning strategy that increased inbound leads by 10x and built a GTM strategy that resulted in a 30% increase in the sales pipeline. My previous role at SoundHound saw me launch a conversational AI product while creating a comprehensive sales enablement strategy that significantly reduced ramp time for sales teams. I take pride in my ability to distill complex product features into measurable value, as demonstrated by my success in driving large customer acquisitions at View Inc.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Marketing Manager

Current

Instrumental Inc

Mar 2023 - Present (2 years 3 months)

Developed a new messaging and positioning strategy that increased inbound leads by 10x. Built GTM strategy for a new segment and aligned cross-functional teams across leadership, product, sales, and marketing, leading to a 30% increase in the sales pipeline.

Go To Market Strategy Sales Enablement Product Launch Market Research Cross Functional Collaboration Messaging And Positioning Pipeline Management Content Strategy

Product Marketing Manager

SoundHound

May 2022 - Feb 2023 (9 months)

Launched a conversational AI product and built full-funnel content strategy in collaboration with product management, sales, and marketing teams, driving adoption. Developed and led the execution of a global sales enablement strategy that included market education, competitive intelligence, and training on messaging, leading to reduction in ramp time by 2 weeks.

Content Strategy Sales Enablement Product Management Market Research Product Launch Competitive Intelligence

Senior Product Marketing Manager

View Inc

Aug 2019 - May 2022 (2 years 9 months)

Achieved 20% higher win rate on deals with product marketing support than on deals with no support by distilling key product features into measurable value. Drove 3 large customer acquisitions (Uber, Amazon and Walmart) in the company's history by creating value-driven product messaging through deep product and market knowledge.

Product Marketing Sales Enablement Customer Acquisition Pricing Strategy Market Analysis Win Loss Analysis Product Messaging B2B Sales

Education

Degrees, certifications, and relevant coursework

Stanford University

MS in Civil and Environmental Engineering, Civil and Environmental Engineering

Completed a Master of Science degree focusing on Civil and Environmental Engineering. The program provided advanced knowledge and research opportunities in the field.