Data-centric, growth marketing team leader with a decade of experience in digital media and digital marketing. A collaborative leader with significant experience in demand generation, ABM, and growth-centric campaigns that prioritize actionable revenue experiments to yield optimal results to be implemented at scale across a multi-department and widely talented team.
- Managed monthly paid media budget of 400k
- Decreased CAC by 25% and maintained growth goal targets
- Led B2B Saas company to 10MM+ ARR.
Sonny Sweatt
@sonnysweatt
Revenue-centric growth marketing leader focused on leading teams to grow business bottom lines.
United StatesExperience
Sr Marketing Strategist
The Hive
Feb 2022 - Present (2 years 3 months)
• Launched new client website, logo, branding, and email marketing campaign resulting in the client being contracted by state government as the primary resource in their niche, further resulting in 10,000 website visits per month, and occupying positions 1-5 in multiple important Google organic search positions
• Grew email subscriber list to 1800 contacts from 0 in less than 90 days through organ
Lead the demand generation and growth marketing strategy for a B2B Saas HR tech company.
- Lead performance marketing initiatives managing $250k/mth generating PLG signups at $750 CAC
- Launched ABM programs generating average monthly pipeline of $650,000
- Conducted Revenue Performance Assessments and established shared metrics for sales and marketing teams as north star metrics
Partner, Director of Revenue
Laurel Ballet Academy
Jul 2017 - Apr 2021 (3 years 9 months)
Own accountability for all internal and external communications and marketing strategies, focusing on expanding brand awareness, public participation, and continuous growth organization-wide. Conceptualize, develop, and implement advertising campaigns across multiple print and digital channels. Lead a highly-invested team throughout all daily activities and special projects while employing a hands
Sales & Marketing Manager
PK Media
Oct 2017 - Jul 2020 (2 years 9 months)
Directed and led a leadership team and was primarily responsible for all aspects of daily activities, short- and long-term initiatives, and special projects for a dynamic agency and media publisher. Partnered closely with a wide range of clients, from small start-ups to large-scale corporations, to identify marketing needs and devise highly-effective solutions to drive core mission and objectives.
Growth Marketing Lead
8Bend Marketing
Apr 2021 - May 2022 (1 year 1 month)
Marketer developing strategy and tactical recommendations while executing client work at a StoryBrand Certified Agency.
• Productized PPC and Paid Social, bringing significant revenue (15k+/mth per client) in-house
• Developed Google Data Studio Analytics Dashboard product for clients as a value-add for recurring services customers
• Productized SEO offerings and created processes and tied them in
Communications & Training Director
Chick-fil-A Madison, County Line, Ridgeland
Jan 2016 - Oct 2017 (1 year 9 months)
Led externally focused communications and marketing strategies for high-volume Chick-fil-A restaurants while developing comprehensive internal training programs for team members and staff.
• Developed the multi-unit, local launch plan for the rollout of the Chick-fil-A One app, ensuring all employees were knowledgeable and could answer customer questions, followed with awareness and education camp
Brand Development Consultant
GEMs
Nov 2015 - Feb 2016 (3 months)
• Designed, executed, and taught a nonprofit communications strategy resulting in net increase of 45% funding increase in first 90 days of campaign.
• Designed, developed, and deployed a customize website to coincide with the customer’s new communications stategy.
• Developed and executed a multi-variate communications strategy, including podcast release schedule, email marketing, and live streami
Communications Director
7MEDIA
Mar 2013 - Nov 2015 (2 years 8 months)
Dynamically led efforts to elevate brand presence, public engagement, and organization-wide growth by formulating and executing comprehensive short- and long-term marketing campaigns across various print, digital, and social platforms. Cultivated an invested and highly-skilled team through hands-on talent development, including hiring, training, coaching, and routine performance evaluations. Trans
Tech stack
Learn about the tools and technologies that Sonny likes to use.
Availability
Location
Authorized to work in
Social media
Skills
Interested in hiring Sonny?
You can contact Sonny and thousands of other talented remote workers on Himalayas.
Message SonnyFind your dream job
Sign up now and join thousands of other remote workers who receive personalized job alerts, curated job matches, and more for free!