Sonny Sweatt

• Designed and executed signal and list-based activation plays, generating over $1MM in new pipeline for clients
• Created repeatable, measurable playbooks for clients resulting in client retention and referrals

Fractional Head of Marketing, QuantHub, Birmingham, AL (Remote) (2023 – 2024)
B2B Edtech company providing AI and data literacy tools to a wide variety of ICPs from K12 education to Fortune 500 clients.

• Spearheaded comprehensive sales funnels and ICP/segmentation for AI and data literacy tools.
• Boosted sales pipeline from $700k to $3.2MM through innovative acquisition strategies

Lead the demand generation and growth marketing strategy for a B2B Saas HR tech company.

- Lead performance marketing initiatives managing $250k/mth generating PLG signups at $750 CAC

- Launched ABM programs generating average monthly pipeline of $650,000

- Conducted Revenue Performance Assessments and established shared metrics for sales and marketing teams as north star metrics

• Launched new client website, logo, branding, and email marketing campaign resulting in the client being contracted by state government as the primary resource in their niche, further resulting in 10,000 website visits per month, and occupying positions 1-5 in multiple important Google organic search positions
• Grew email subscriber list to 1800 contacts from 0 in less than 90 days through organ

Marketer developing strategy and tactical recommendations while executing client work at a StoryBrand Certified Agency.
• Productized PPC and Paid Social, bringing significant revenue (15k+/mth per client) in-house
• Developed Google Data Studio Analytics Dashboard product for clients as a value-add for recurring services customers
• Productized SEO offerings and created processes and tied them in

Own accountability for all internal and external communications and marketing strategies, focusing on expanding brand awareness, public participation, and continuous growth organization-wide. Conceptualize, develop, and implement advertising campaigns across multiple print and digital channels. Lead a highly-invested team throughout all daily activities and special projects while employing a hands

Directed and led a leadership team and was primarily responsible for all aspects of daily activities, short- and long-term initiatives, and special projects for a dynamic agency and media publisher. Partnered closely with a wide range of clients, from small start-ups to large-scale corporations, to identify marketing needs and devise highly-effective solutions to drive core mission and objectives.

Led externally focused communications and marketing strategies for high-volume Chick-fil-A restaurants while developing comprehensive internal training programs for team members and staff.
• Developed the multi-unit, local launch plan for the rollout of the Chick-fil-A One app, ensuring all employees were knowledgeable and could answer customer questions, followed with awareness and education camp

• Designed, executed, and taught a nonprofit communications strategy resulting in net increase of 45% funding increase in first 90 days of campaign.
• Designed, developed, and deployed a customize website to coincide with the customer’s new communications stategy.
• Developed and executed a multi-variate communications strategy, including podcast release schedule, email marketing, and live streami

Dynamically led efforts to elevate brand presence, public engagement, and organization-wide growth by formulating and executing comprehensive short- and long-term marketing campaigns across various print, digital, and social platforms. Cultivated an invested and highly-skilled team through hands-on talent development, including hiring, training, coaching, and routine performance evaluations. Trans