Open to opportunities

Sacha Awwa

@sachaawwa

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Strategic marketing executive with 20+ years of experience driving growth.

United States

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What I'm looking for

I am looking for a role that fosters innovation, encourages collaboration, and offers opportunities for professional growth.

I am a strategic and execution-driven marketing executive with over 20 years of experience scaling B2B and B2C brands across various sectors including SaaS, fintech, health, media, and eCommerce. As an award-winning Fractional CMO, I am known for leading full-funnel growth strategies, brand development, digital transformation, and customer acquisition. My proven ability to grow revenue by 30–63% through integrated marketing systems and uncovering underleveraged channels has been a hallmark of my career.

Throughout my professional journey, I have partnered with early-stage startups, growth-stage companies, and established enterprises to develop scalable marketing strategies. My work has included leading demand generation, messaging, and lifecycle marketing efforts, significantly increasing revenue and customer lifetime value. Notable achievements include improving demo conversions by 25% for Panacea Financial and supporting PINCHme's growth from 4.6M to 6.2M users in just 18 months through effective lifecycle and customer experience strategies.

Experience

Work history, roles, and key accomplishments

Current

Fractional CMO / Growth Consultant

Current

Freelance

Oct 2019 - Present (5 years 8 months)

Partnered with early-stage startups, growth-stage companies, and established enterprises to develop scalable marketing strategies. Led demand generation, messaging, and lifecycle marketing efforts to increase revenue, brand trust, and customer lifetime value.

Demand Generation Messaging Lifecycle Marketing GTM Strategy SEO Paid Media

Head of Digital & Content

BeMeals

Dec 2018 - Oct 2019 (10 months)

Launched a new DTC brand identity, site experience, and recurring revenue strategy. Successfully scaled app adoption and significantly shortened sales cycles.

Revenue Strategy App Adoption Sales Cycle Content Strategy Digital Marketing

VP Marketing

PINCHme

Jan 2017 - Nov 2018 (1 year 10 months)

Managed acquisition, retention, and performance across email, paid, and social channels. Built a high-performing 19-person team and restructured analytics for optimal growth.

Retention Performance Marketing Email Marketing Paid Media Social Media Team Leadership Analytics Growth Strategy

Director of Digital Marketing

Vivial Media

Sep 2016 - Dec 2017 (1 year 3 months)

Oversaw SEO, SEM, content, and social media initiatives. Successfully launched a new CMS and marketing platform, driving significant MRR increases through inbound programs.

SEO SEM Content Marketing Social Media CMS Marketing Platforms Inbound Marketing

Sr. Digital Marketing Manager

The New York Times

Jan 2011 - Sep 2016 (5 years 8 months)

Launched high-impact digital products and campaigns, including the award-winning Modern Love podcast and Times Journeys. Spearheaded multi-channel user acquisition strategies and brand partnerships.

User Acquisition Brand Partnerships Multi channel Marketing Content Marketing

Sr. Account Executive

LM&O Advertising / U.S. Army National Guard

Apr 2006 - Dec 2009 (3 years 8 months)

Led over $8M in integrated advertising campaigns for the Army National Guard. This included the award-winning 'Citizen Soldier' music video project.

Account Management Client Relations Budget Management

Education

Degrees, certifications, and relevant coursework

American University

B.A. in Graphic Design, Graphic Design

Completed a Bachelor of Arts in Graphic Design with a minor in Studio Art – Sculpture at American University. This program provided a strong foundation in visual communication and artistic expression.

Traditional Chinese Healing Arts Academy

Certificate, TCM Health Coach / Chinese Herbology

Obtained a Certificate in TCM Health Coach / Chinese Herbology from the Traditional Chinese Healing Arts Academy. This specialized program focused on traditional Chinese medicine principles and practices.