Open to opportunities

Delexia Powell

@delexiapowell

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Experienced marketing professional with a focus on digital media strategies.

United States

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What I'm looking for

I am looking for a dynamic role in marketing that fosters creativity and innovation, with opportunities for career growth and collaboration.

I have over 20 years of hands-on experience in marketing, specializing in account management and sales across various channels. My journey began in college, and since then, I have successfully launched numerous small- and large-scale cross-channel campaigns that have significantly increased brand awareness and engagement for my clients. My expertise spans B2B, B2C, DTC, HCP, and DTP marketing across diverse industries, allowing me to adapt strategies to meet the unique needs of each client.

In my recent role as Associate Director of Biddable Media at SSCG Media, I led a KOL marketing campaign for a COVID-19 treatment that drove over 30,000 site visits per month. I have a proven track record of developing innovative strategies that convert audience engagement into actionable results, such as launching successful campaigns on emerging platforms like TikTok and Pinterest. My ability to manage teams across multiple time zones and my experience in leading managers for over five years have equipped me with the skills to drive success in any marketing initiative.

I am currently seeking opportunities in marketing and media roles, particularly in paid search, paid social, and programmatic advertising. I am open to remote work and flexible positions that allow me to leverage my extensive experience to help brands achieve their marketing goals.

Experience

Work history, roles, and key accomplishments

Associate Director, Biddable Media

SSCG Media

Nov 2022 - May 2025 (2 years 6 months)

Launched a successful KOL marketing campaign for a COVID-19 treatment on Meta, driving over 30K site visits per month. Developed strategies to convert unbranded audience engagers to branded site traffic, leading to consistent improvements in branded audience quality and site traffic volume.

TikTok Campaign Management Brand Awareness Lead Generation Site Traffic Engagement

Associate Director, Paid Social

Nimble Talent

Oct 2021 - Aug 2024 (2 years 10 months)

Developed cross-channel media strategies for Pharma and CPG clients, including multi-million dollar pharma campaigns. Launched a men's shaving and skincare line on Meta and Amazon, resulting in a 210% increase in website traffic and a 125% lift in sales.

CPG Website Traffic Campaign Development Digital Marketing

Director / Acting Vice President of Marketing

Room 214

Nov 2021 - Jan 2023 (1 year 2 months)

Successfully developed a series of B2B webinars for a global electronics manufacturer, leading to over 3,000 leads. Developed a paid social recruitment marketing strategy for an international agribusiness, resulting in 4 hires and hundreds of candidate leads.

B2B Marketing Paid Search Paid Social Lead Generation Recruitment Marketing Digital Marketing Strategy Campaign Management Content Marketing Analytics

Digital Marketing Analyst

Sub-Zero, Inc.

Feb 2020 - Sep 2021 (1 year 7 months)

Launched the 'Live Deliciously' campaign, which led to 5,000+ units ordered during the pandemic for the signature brand. Successfully developed an inventory depletion strategy using paid search and paid social media for an acquired brand.

Paid Search Paid Social Inventory Management Campaign Optimization Digital Marketing Brand Strategy Performance Marketing Data Analysis Retargeting

Digital Marketing Specialist

Cramer Krasselt

Jul 2019 - Feb 2020 (7 months)

Launched a successful nationwide anti-vaping campaign for a non-profit association, resulting in over 200,000 site visits in a 3-month period. Developed a $2 million retail grocery campaign strategy, including social, display, streaming audio, and search.

Digital Marketing Strategy Paid Search Paid Social Display Advertising Performance Metrics Engagement

Digital Marketing Manager

Root 3 Growth Marketing

Nov 2018 - Jul 2019 (8 months)

Assisted with the implementation of Salesforce Marketing Cloud tracking for a medical school, allowing cross-channel campaign optimization. Successfully launched a Black History month marketing campaign to drive medical school enrollment, leading to over 500 leads.