Open to opportunities

Paul Cowman

@paulcowman

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Experienced marketing leader driving demand generation and ABM strategies.

United States

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What I'm looking for

I seek a role that fosters innovation and collaboration, focusing on strategic marketing initiatives.

With over 20 years of experience in leading integrated global campaigns and account-based marketing (ABM) strategies, I have honed my skills in B2B and SaaS environments, focusing on product-led growth (PLG) and sales-led growth (SLG). My leadership experience spans over a decade, where I have successfully managed teams and driven significant results across various industries, including cloud migration, cybersecurity, and AI analytics.

In my most recent role as Sr. Marketing Director at Convoso, I managed demand generation initiatives that achieved a remarkable 208% return on ad spend (ROAS) and oversaw a comprehensive website redesign. My strategic approach to campaign management led to a 329% increase in engagement metrics. I have a proven track record of rebuilding demand generation strategies and enhancing brand visibility, which has positioned companies as market leaders in their respective fields.

Throughout my career, I have consistently delivered results, sourcing millions in annual contract value and exceeding quarterly benchmarks. I am passionate about leveraging innovative marketing strategies to drive growth and engagement, and I thrive in dynamic environments where I can lead teams to success.

Experience

Work history, roles, and key accomplishments

Current

Sr. Marketing Director

Current

Convoso

Aug 2023 - Present (1 year 10 months)

Managed demand generation, website, and marketing operations teams, driving a 208% ROAS on demand generation programs. Oversaw brand initiatives including a website redesign from WordPress to Storyblok and rebuilt demand generation strategy, campaign execution, and budget management. Developed a campaign roadmap focused on moving up market and targeting larger companies.

Demand Generation Marketing Operations ABM Storyblok Campaign Strategy

Sr. Marketing Director

Pecan AI

Mar 2022 - May 2023 (1 year 2 months)

Built and led demand generation, website, marketing operations, events, and campaigns teams, generating approximately $10M in marketing-sourced pipeline. Doubled website content with whitepapers, webinars, and web pages, and optimized inbound marketing to reduce paid acquisition costs by 80%. Supported sales and SDR teams with ABM strategies.

Demand Generation Marketing Operations Content Strategy Inbound Marketing ABM Pipeline Generation Paid Acquisition Sales Enablement Event Management Thought Leadership

Sr. Marketing Director

Five9

Dec 2018 - Nov 2021 (2 years 11 months)

Led a global demand and campaigns team, sourcing $40M in ACV and exceeding quarterly benchmarks for 11 consecutive quarters. Grew net new bookings from paid channels by 25% year-over-year and led account marketing strategies engaging $178M in pipeline. Managed government bid engagement and created annual channel projections for budget forecasting.

Campaigns Demand Generation ACV Sourcing Account Marketing Budgeting & Forecasting Email Marketing ABM SEM PPL

Media Director

Cisco AppDynamics

Jul 2017 - Dec 2018 (1 year 5 months)

Led the global media team, driving 125% year-over-year growth in core response goals. Partnered with marketing operations on account marketing programs and coordinated AWS marketplace initiatives. Managed paid social, SEM, and sponsorships.

Media Management Paid Social SEM Account Marketing Marketing Operations

Media Director

Gyro

Mar 2015 - Aug 2017 (2 years 5 months)

Progressed from Associate Media Director to Media Director, contributing to media planning and execution for various clients. Managed diverse media campaigns and developed strategic approaches to achieve client objectives.

Media Planning Media Buying Campaign Execution Media Strategy Client Management Campaigns

Associate Media Director

Universal McCann

Jul 2012 - Mar 2015 (2 years 8 months)

Advanced from Media Supervisor to Associate Media Director, overseeing media campaigns and managing team members. Developed and implemented comprehensive media strategies to achieve client objectives and optimize campaign performance.

Media Strategy Campaign Management Team Leadership Performance Optimization

Marketing & Media Strategist

Digital Kitchen

May 2011 - Jun 2012 (1 year 1 month)

Developed and executed integrated marketing and media strategies for various projects. Contributed to comprehensive campaign planning and effective media placement to achieve client goals.

Marketing Strategy Media Strategy Campaign Planning Digital Marketing

Strategist Manager

Icon Mobile

Apr 2010 - Apr 2011 (1 year)

Managed strategic initiatives and developed comprehensive plans for mobile marketing campaigns. Oversaw project execution and maintained effective client communication to ensure successful campaign delivery.

Strategic Planning Mobile Marketing Project Management Client Communication Campaign Development Digital Strategy

Media Planner/Buyer

Razorfish

Oct 2007 - Mar 2010 (2 years 5 months)

Planned and purchased media for digital campaigns, optimizing for performance and reach across various platforms. Conducted market research and audience analysis to inform and refine media strategies.

Media Planning Media Buying Market Research Media Optimization

Media Planner/Buyer

JWT - Malone Advertising

Jun 2004 - Oct 2007 (3 years 4 months)

Started as an Assistant Media Planner/Buyer and progressed to Media Planner/Buyer, assisting in media plan development and execution. Supported campaign reporting and budget tracking to ensure efficient resource allocation.

Media Planning Media Buying Budgeting Advertising Data Analysis

Education

Degrees, certifications, and relevant coursework

The University of Akron

Bachelor of Science, Marketing/Advertising/E-Commerce

Grade: Cum Laude

Activities and societies: Awarded member of the Society of Martin Scholars

Graduated Cum Laude with a Bachelor of Science degree. Specialized in Marketing, Advertising, and E-Commerce, with minors in Sociology and Conflict Resolution. Awarded member of the Society of Martin Scholars.