Craig Mingus

Developed and executed targeted content and PPC marketing campaigns across digital platforms, driving B2B, B2C, and DTC lead generation and improving MQL conversion rates. Led brand strategy, go-to-market planning, and content creation for diverse clients, managing content calendars and optimizing marketing budgets. Successfully built marketing infrastructure and managed significant monthly budget

Developed and executed strategic PPC and social media campaigns, both organic and paid, to boost SaaS downloads and follower growth for the ARRO app. Created data-driven marketing reports and newsletter campaigns using insights from platforms like Google Analytics, iTunes Connect, and Facebook Analytics. Managed email marketing funnels targeting a large volume of B2B/B2C contacts.

Developed and executed branded content and integrated marketing campaigns across multiple channels, including email, SEO, SEM, social media, PR, and events, to strengthen brand identity and drive lead generation. Built and maintained strong client relationships through strategic content development and data-driven marketing strategies. Successfully raised public awareness and engagement for divers

Studied Communications at Northern Arizona University, focusing on foundational principles and practices within the field. Gained comprehensive knowledge in various aspects of communication.