Open to opportunities

Craig Mingus

@craigmingus

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Strategic and data-driven Marketing Specialist with 15 years of experience.

United States

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

I am a strategic and data-driven Marketing Specialist with over 15 years of experience delivering integrated digital marketing solutions for B2B, B2C, and DTC clients across various industries, including healthcare, entertainment, SaaS, and the arts. My proven success in managing PPC campaigns with substantial budgets, leading brand strategy, and executing content-rich marketing funnels has driven measurable growth in engagement, lead generation, and revenue.

Throughout my career, I have developed and executed targeted content and PPC marketing campaigns, optimizing marketing budgets and tracking KPIs for measurable results. My collaborative and analytical approach has enabled me to build marketing infrastructure and manage global campaigns for high-profile clients. I am certified in HubSpot and Google Ads, and I take pride in my ability to increase audience reach and launch high-converting websites.

Experience

Work history, roles, and key accomplishments

Marketing Specialist

FBNCE, LLC.

Apr 2018 - Present (7 years 3 months)

Developed and executed targeted content and PPC marketing campaigns across digital platforms, driving B2B, B2C, and DTC lead generation and improving MQL conversion rates. Led brand strategy, go-to-market planning, and content creation for diverse clients, managing content calendars and optimizing marketing budgets. Successfully built marketing infrastructure and managed significant monthly budget

Google Ads HubSpot Google Analytics PPC Brand Strategy Content Creation SEO Marketing Budget Management Lead Generation

Communications Manager

Creative Mobile Technologies

Feb 2016 - Present (9 years 5 months)

Developed and executed strategic PPC and social media campaigns, both organic and paid, to boost SaaS downloads and follower growth for the ARRO app. Created data-driven marketing reports and newsletter campaigns using insights from platforms like Google Analytics, iTunes Connect, and Facebook Analytics. Managed email marketing funnels targeting a large volume of B2B/B2C contacts.

PPC Social Media Marketing Google Analytics Email Marketing SaaS Competitor Analysis KPI Tracking Facebook Analytics

Marketing Specialist

Fly By Night Crow Entertainment

Dec 2008 - Present (16 years 7 months)

Developed and executed branded content and integrated marketing campaigns across multiple channels, including email, SEO, SEM, social media, PR, and events, to strengthen brand identity and drive lead generation. Built and maintained strong client relationships through strategic content development and data-driven marketing strategies. Successfully raised public awareness and engagement for divers

Content Marketing Integrated Marketing SEO SEM Social Media Marketing Public Relations Lead Generation Client Relationship Management Brand Identity Event Marketing

Education

Degrees, certifications, and relevant coursework

Northern Arizona University

Bachelor of Science, Communications

Studied Communications at Northern Arizona University, focusing on foundational principles and practices within the field. Gained comprehensive knowledge in various aspects of communication.