Open to opportunities

Esther Akintitan

@estherakintitan

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Versatile marketing leader pivoting into AI-native growth marketing.

United States

Message

What I'm looking for

I am looking for a role that fosters innovation, encourages collaboration, and offers opportunities for professional growth in AI-driven marketing.

I am a versatile and data-driven marketing leader with a strong foundation in finance and analytics, currently pivoting into AI-native growth marketing. My proven experience in launching go-to-market strategies and scaling growth channels beyond SEO has made me a trusted partner to C-level leadership. I excel in building and executing product-led growth initiatives, leveraging deep cross-functional insights from accounting, data analysis, and logistics to drive marketing leadership.

In my recent role as a Growth Marketing Manager, I led the go-to-market strategy for an AI-forward health tech product, collaborating closely with the CEO and product team. I developed a comprehensive full-funnel marketing strategy that integrated AI-driven targeting and automation, focusing on user acquisition through paid social, influencer partnerships, and lifecycle marketing. My analytical approach has enabled me to execute growth experiments across emerging channels, optimizing customer acquisition costs and improving activation metrics.

With a background in finance and analytics, I have improved financial workflows and implemented streamlined reporting systems, significantly enhancing operational efficiency. My experience as an accountant and data analyst has equipped me with the skills to support data-driven decision-making and foster collaboration across teams. I am passionate about leveraging my expertise to drive impactful marketing initiatives that resonate with users and support business growth.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Manager

Current

Trending Nest

Mar 2024 - Present (1 year 4 months)

Led the GTM strategy for an AI-forward health tech product in collaboration with the CEO and product team. Developed full-funnel marketing strategy to support launch, integrating AI-driven targeting and automation.

AI driven Targeting Marketing Automation User Acquisition Paid Social Influencer Marketing Lifecycle Marketing

Head of Marketing

Freelance

Oct 2023 - Present (1 year 9 months)

Scaled non-SEO channels including paid search, content partnerships, affiliate marketing, and social ads. Ran A/B tests and cohort analysis to drive conversions and retention.

Paid Search Affiliate Marketing Paid Social A B Testing Cohort Analysis AI Tools Predictive Analytics

Accountant

Hubb Transport, LLC

Sep 2021 - Present (3 years 10 months)

Improved financial workflows and implemented streamlined reporting using Power BI and QuickBooks. Managed full-cycle accounting, payroll, and reconciliations while reducing close time by 30%.

Workflows Power BI Quickbooks Payroll Reconciliations Budgeting

Data Analyst

Sally Beauty

Jul 2021 - Present (4 years)

Supported vendor allowance analysis and product master data management. Created operational dashboards to assist merchandisers in inventory decision-making.

Vendor Allowance Analysis Dashboards

Accountant

Techno Clean Ventures

Mar 2020 - Present (5 years 4 months)

Analyzed business costs and supported digital transformation of bookkeeping systems. Led audits and reconciliations that uncovered and resolved over $100K in discrepancies.

Digital Transformation Bookkeeping Audit Reconciliations

Logistics Recruiter

Still Water Recruiting

Jan 2009 - Present (16 years 6 months)

Gained experience in client communication, CRM systems, vendor negotiation, and operational logistics. Built organizational and communication skills foundational to current leadership and marketing work.

Client Communication CRM Systems Logistics Organizational Skills Communication Skills

Client Coordinator

Texas Women's University

Jan 2009 - Present (16 years 6 months)

Client Communication CRM Systems Logistics Organizational Skills Communication Skills

Logistics Coordinator

Weload Logistics

Jan 2009 - Present (16 years 6 months)

Client Communication CRM Systems Logistics Organizational Skills Communication Skills

Education

Degrees, certifications, and relevant coursework

Texas Woman's University

Bachelor of Arts, Accounting

Studied accounting principles and practices, preparing for a career in finance and business. Gained foundational knowledge in financial reporting, auditing, and taxation.

Texas Woman's University

Associate of Business Administration, Business Administration

Completed coursework in business administration, focusing on core business functions and management principles. Developed a strong understanding of business operations and organizational structures.