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Sonic Nexus

@sonicnexus

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Creative Strategist at Pulse Marketing (Ringier Ghana), helped win contracts worth over GHS4,000,000.

Ghana

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At Pulse Marketing (Ringier Ghana), I developed creative marketing strategies and project management processes for prospective clients. A rebranding strategy proposal I worked on helped secure two contracts, worth over GHS600,000 and GHS4,000,000.

As a Copywriter at Pulse Marketing, I developed three video concepts for the Jameson Widen the Circle campaign; each video received over 100,000 YouTube views. I also wrote across marketing channels and helped enhance the brand presence of clients including Fiesta Condoms, Kitea, and Prudential Life Insurance.

Earlier, I wrote business and personal finance articles for Ghana Talks Business, including an article on the Agyapa deal that received over 2,000 views within its first few weeks. I also created the television series Ahenfie Court, which aired on UTV, and created a database at Ghana Revenue Authority that improved the efficiency of its debt computing system.

Experience

Work history, roles, and key accomplishments

Current

Head of Creative Strategist

Current

Pulse Marketing (Ringier Ghana)

Jul 2025 - Present (1 year 4 months)

Lead the Creative Strategy team, develop forward-thinking digital strategies for clients, and support the sales team in building an effective sales pipeline.

Creative Strategy Team Leadership Digital Marketing Strategic Planning Client Presentations Market Research Sales Pipeline Management

Creative Strategist

Pulse Marketing (Ringier Ghana)

Mar 2023 - Jun 2025 (2 years 3 months)

Developed and implemented creative and sales strategies across Pulse Ghana products, and generated newsletters for email messaging. Secured new businesses and developed winning strategy decks, contributing to significant revenue growth.

Creative Strategy Sales Strategy Project Management Email Marketing Proposals Revenue Growth

Copywriter

Pulse Marketing (Ringier Ghana)

Jul 2022 - Mar 2023 (8 months)

Wrote compelling copy across all marketing channels, developed and maintained brand voice, and edited and proofread all copy. Enhanced brand presence for notable brands including Jameson and Multichoice Ghana.

Copywriting Brand Voice Editing Proofreading Digital Strategy Content Creation

Content Creation & Media Services

Freelancer

Jan 2022 - Sep 2022 (8 months)

Created web and social media content for private individuals and companies to generate sales leads, and wrote creative copy for marketing campaigns. Developed photography and videography concepts.

Content Creation Copywriting Social Media Photography Videography Blog Writing

Contract

Ghana Talks Business

Sep 2020 - Jan 2022 (1 year 4 months)

Transcribed video and audio files, wrote business and personal finance articles with SEO understanding, and developed entrepreneurial infographic content. Wrote highly engaging articles that increased website traffic.

Transcription SEO Article Writing Infographics Business Analysis

Customer Service Officer

Innovate Solutions Limited (Fidelity Bank)

May 2019 - Feb 2020 (9 months)

Provided account services to customers, cross-sold bank products, and reviewed, reconciled, and balanced all accounts. Reported financial discrepancies to supervisors.

Customer Service Banking Operations Account Reconciliation Cross Selling

Content / Concept Developer

Dreamlite Innovations

Feb 2015 - Apr 2017 (2 years 2 months)

Wrote proposals, research papers, and sponsorship letters, developed video concepts and content, and managed marketing and promotional materials.

Content Development Proposal Writing Video Concepts Marketing Blog Writing

National Service

Ghana Revenue Authority

Sep 2013 - Oct 2014 (1 year 1 month)

Assisted in the issuance of tax stamps and collection of taxes, and helped in the preparation of accounts. Created a new database that improved the efficiency of the debt computing system.

Tax Administration Accounting Database Management