KDKenneth Danquah
@kennethdanquah
Digital marketing strategist driving AI-powered campaigns, lead generation, and brand growth.
GhanaWhat I'm looking for
I am a digital marketing professional and strategist with over 10 years of cross-functional experience across marketing, IT, and creative strategy, focused on data-driven campaigns that generate leads and elevate brand engagement.
I have led digital strategy and creative direction for multi-brand automotive portfolios, managing performance marketing (Meta, Google, LinkedIn, TikTok), website builds (WordPress, Adobe Experience Manager), and AI-driven content workflows that improved delivery speed and campaign ROI.
My track record includes high-impact campaigns (record engagement for a World Cup Kia campaign, sold-out truck launches), hands-on creative production, analytics-driven optimisation, and leadership roles overseeing creatives and digital teams.
Experience
Work history, roles, and key accomplishments
Digital Strategist
Rana Motors Limited
Mar 2021 - Present (4 years 8 months)
Developed and executed digital strategies for 7+ automotive brands, launched World Cup 2022 campaigns that achieved record engagement, and led a truck campaign that generated leads resulting in 24-unit sales in under six months.
Freelance Graphic Designer
Freelance Creative
Jan 2011 - Present (14 years 10 months)
Designed visual assets, social media creatives, and brand content for SMEs and startups to support marketing and brand identity needs.
Digital Marketer / Head of Creatives
STL Group
Jul 2017 - Feb 2021 (3 years 7 months)
Led digital marketing and creative direction across multiple subsidiaries, produced branding assets and managed websites, applying analytics to optimize campaign performance and ROI.
IT Technician / Marketing Support
STL Supertech Limited
Apr 2016 - Jul 2017 (1 year 3 months)
Managed inventory and client maintenance schedules, designed marketing newsletters to improve stakeholder engagement, and supported IT operations.
IT Monitoring Team Leader
STL Supertech Limited
Jun 2015 - Mar 2016 (9 months)
Supervised the datacenter monitoring team for the ABD Head Office, ensuring uptime and operational reliability of critical systems.
Product Tester
Genkey Limited
Jan 2015 - Feb 2015 (1 month)
Conducted biometric verification system quality testing to support deployment readiness and ensure system reliability.
National Service Person
NABPTEX
Sep 2013 - Aug 2014 (11 months)
Supported accreditation assessments, curriculum management, and exam processing during national service placement.
Education
Degrees, certifications, and relevant coursework
Accra Business School
Master of Science, Communication & International Marketing
MSc in Communication & International Marketing, to be conferred November 2025.
GOCertificate, Project Management
2023 - 2023
Completed Foundations of Project Management certification from Google in 2023.
GOCertificate, Digital Marketing
2021 - 2021
Completed Fundamentals of Digital Marketing certification from Google in 2021.
STL Limited
Training Certificate, Digital Marketing
2019 - 2019
Completed Digital Marketing training at STL Limited in 2019.
Regent University of Science and Technology
Bachelor of Science, Computer Science
Bachelor of Science in Computer Science completed in 2013.
GAGhana Institute of Management and Public Administration
Certificate, Marketing Management
2017 - 2017
Awarded a Certificate in Marketing Management from GIMPA in 2017.
Almond Institute
Certificate, Management
2014 - 2014
Received IOCB Development Certificate in Management from Almond Institute in 2014.
Tech stack
Software and tools used professionally
Availability
Location
GhanaAuthorized to work in
Job categories
Skills
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