Josephine Dankwa
@josephinedankwa1
Marketing professional specializing in brand strategy and data-driven digital campaigns that grow audiences.
GhanaWhat I'm looking for
I’m a results-driven marketing professional with nearly three years of experience building and executing integrated marketing campaigns that strengthen brand visibility, grow audiences, and deliver measurable outcomes. I translate business objectives into high-performing, data-informed activations across digital and traditional channels, leading strategy, creative alignment, and performance analysis end to end.
In my roles, I’ve owned multi-platform content calendars, coordinated campaign activations to maintain consistent brand presence, and delivered social media analytics and marketing performance reports with actionable insights. I also strengthen brand compliance and corporate positioning through integrated communications, stakeholder and client management, and event communications—while continually applying my skills in content marketing, SEO/SEM fundamentals, digital advertising, and performance reporting.
Experience
Work history, roles, and key accomplishments
Project Manager
ChristWorld Incorporated
Jun 2023 - Present (3 years 1 month)
Tracked project progress and prepared status updates for management and stakeholders to support on-time delivery. Supported team communication and planning processes to drive alignment and execution.
Accounts and Campaigns Manager
BoostMate
Mar 2024 - Mar 2026 (2 years)
Led end-to-end integrated marketing campaign development and execution for multiple client brands, aligning strategy, creative, and performance reporting with business objectives. Managed key account marketing operations and produced KPI/ROI performance reports to inform client strategy and budget allocation.
Supported corporate communications and digital engagement initiatives to strengthen brand visibility and corporate positioning. Helped enforce brand compliance, coordinated event communications, authored executive speeches/materials, and delivered weekly/monthly performance reporting.
Coordinated internal and external events to strengthen stakeholder engagement and organizational visibility. Managed communications across business development and sales activities, maintained internal communications channels, and produced weekly/monthly progress reports.
Video Production/Call Center Rep
Theovision
Aug 2022 - Jun 2023 (10 months)
Developed and implemented communication strategies to improve stakeholder engagement and audience interaction. Produced and distributed digital content for major campaigns, including the Radio Gaaki re-launch and Chamba Medical Outreach.
Public Relations Personnel
Corell Packaging
Apr 2020 - Dec 2020 (8 months)
Conducted customer research and implemented communication improvements to enhance customer satisfaction and brand perception. Supported reputation growth through public relations and strategic stakeholder communication.
Education
Degrees, certifications, and relevant coursework
IU University (Berlin)
Master's in International Communication, International Communication
Completed a Master’s in International Communication at IU University in Berlin.
University of Professional Studies, Ghana
Bachelor of Arts in Public Relations, Public Relations
Completed a Bachelor of Arts in Public Relations at the University of Professional Studies, Ghana.
Availability
Location
GhanaAuthorized to work in
Job categories
Skills
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