Open to opportunities

Emily Asu

@emilyasu

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Marketing leader driving brand growth through creative, data-driven campaigns and influencer-led activations.

Ghana

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What I'm looking for

I am seeking marketing roles where I can lead brand growth through creative, data-driven campaigns, cross-functional collaboration, and influencer/experiential activations, with room for strategic impact and career progression.

I am a dynamic marketing professional with over 8 years' experience in content creation, social media strategy, brand development, and 360° campaign execution across beauty, fashion, lifestyle, and FMCG sectors.

I founded and led a full-service creative agency focused on brand storytelling, influencer marketing, talent management, and experiential activations, translating creative vision into measurable results.

In brand and digital roles I have driven awareness and sales—planning nationwide activations, managing content production, recruiting and training field teams, and optimizing campaigns to boost ROI and engagement.

I collaborate cross-functionally, leverage consumer insights (especially Gen Z and Millennial audiences), and deliver culturally relevant, high-impact marketing that strengthens brand presence and drives growth.

Experience

Work history, roles, and key accomplishments

Current

Brand Marketing Lead

Current

Chicken & Wine

Jun 2025 - Present (5 months)

Developed and executed brand marketing strategies that increased awareness by 15% and drove sales of 330,000 GHS; planned promotions, in-store activations, and influencer campaigns that improved overall sales by 15% and ROI by 10%.

Brand Strategy Influencer Marketing Campaign Management Content Creation Social Media Performance Analysis Vendor Relations Cross Functional Collaboration

Current

Digital Marketer

Current

Be Africa

Feb 2025 - Present (9 months)

Spearheaded 360° marketing campaigns and nationwide activations for Nivea and other clients, increasing brand awareness by up to 20% and driving average product sales (e.g., ~30,000 pieces over 20 days).

Activation Content Production Social Media Merchandising Client Relations Field Marketing

Digital Marketer

Ishtari Ghana

Jan 2023 - Jul 2024 (1 year 6 months)

Developed digital campaigns and social content that raised brand exposure by 40%, increased engagement 20%, and boosted sales over 50%; managed a $10k campaign reaching ~100,000 people.

Digital Strategy Content Creation Social Media Management Influencer Collaboration Budget Management Competitive Analysis

Content Specialist

Kai-Tech Marketing

Jun 2023 - Aug 2023 (2 months)

Planned, produced and edited video and social content that increased platform engagement ~15% and lifted sales by 30%; analyzed KPIs to optimize multi-channel content performance.

Content Production Video Editing Social Media Strategy KPI Analysis Campaign Planning Cross Functional Collaboration

Admissions Assistant

NGO

Jan 2021 - Nov 2022 (1 year 10 months)

Coordinated events and recruitment efforts, managed vendor relationships and marketing materials, and supported outreach that increased event reach by over 40% while delivering projects on time and under budget.

Event Coordination Vendor Management Budget Management Cross Functional Collaboration

Geologist Intern

Springfield E&P

Apr 2019 - Dec 2019 (8 months)

Assisted geoscientists with seismic mapping and lab analyses, contributed to identification of a new drilling site, and produced GIS maps and technical presentations for stakeholders.

GIS Fieldwork Technical Reporting

Marketing Associate

Best Price Ghana

Apr 2016 - Apr 2019 (3 years)

Executed marketing campaigns and influencer partnerships that increased revenue by 40% and customer engagement by 10% through email, social, and market research initiatives.

Email Marketing Influencer Relations Market Research Campaign Execution Social Media Management performance reporting

Sales Marketer

Joy Industries

Jun 2016 - May 2017 (11 months)

Led promotional events and sales initiatives that increased brand awareness by 25% and drove a 30% sales uplift through targeted campaigns and pricing strategies.

Event Management Sales Strategy Lead Generation Pricing Strategy Campaign Management Project Coordination