Benjamin Appiah

Led the strategic planning and execution of Adom TV’s brand campaigns across TV, radio, digital, and on-ground platforms, ensuring consistent messaging and audience alignment. Coordinated content development, promotions, and partnerships to boost viewership, engagement, and brand loyalty across flagship programs and new formats.

Developed and executed comprehensive brand communication strategies aligned with business objectives, articulating and reinforcing brand positioning and messaging across all channels. Oversaw integrated marketing communications campaigns leveraging traditional and digital channels, coordinating the creation of engaging content for various platforms.

Designed and executed campaigns for artist selection and song submissions, contributing as a songwriter and playing A&R roles. Coordinated the album curation process and managed performances for Rave Album Artists during activations.

Developed creative concepts for notable brands and orchestrated successful events, including album launches and fundraisers. Created proposals and student recruitment strategies for clients.

Led digital marketing initiatives, developing and executing strategies to increase online presence and engagement. Oversaw content creation and managed a team of digital marketers, utilizing analytics tools to track and analyze campaign performance.

Contributed to the entry strategy for New Television Networks and managed content curation and production for New Television. Produced engaging content for various shows and events.

Spearheaded social media strategies for clients and managed client projects from concept development to execution. Scripted and created videos for various clients.

Developed new business opportunities and managed client relationships, leading day-to-day operations and organizing successful events. Crafted proposals and recruitment strategies for universities.

Implemented sales strategies and analyzed key accounts for growth, providing market intelligence and monitoring client payments. Supported the sales team in achieving targets.

Identified and developed new sales leads and markets, prepared sales presentations, and nurtured client relationships. Managed existing customer accounts and developed sales goals.

Directed research and development activities and prepared presentations. Contributed to strategic initiatives for education facilitation services.

Evaluated customer service quality and educated customers on the bank's products and services. Assisted with daily banking operations and inquiries.

Supervised projects under the Department of Feeder Roads. Ensured adherence to project timelines and quality standards.

Conducted feasibility studies and managed urban road maintenance projects. Assisted with project planning and execution.

Assisted with urban road maintenance projects and data collection. Supported the engineering team in various tasks.

Supervised construction projects, ensuring compliance with blueprints and safety regulations. Assisted with on-site problem-solving and progress monitoring.

Pursued a Master of Arts in Brands and Communications Management. Focused on advanced strategies in brand development and communication.

Completed a certification in The Fundamentals of Digital Marketing. Gained foundational knowledge in various aspects of digital marketing.

Studied Management with a major in Marketing. Developed skills in business management and marketing strategies.

Obtained a Higher National Diploma in Civil Engineering. Focused on engineering principles and practices.

Activities and societies: Member, Mfantsipim Old Boys’ Association

Received a W.A.E.C. Certificate in Science. Completed secondary education with a focus on science subjects.

Earned a Single Subject Diploma in Project Management. Gained expertise in project planning and execution.