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Alma-Lisa LarteyAL
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Alma-Lisa Lartey

@alma-lisalartey

Content writer across SaaS and editorial publishing, turning complex research into SEO-led stories and tripling Samplerzz event footfall.

Ghana
Message

At Curate MKTG, I developed and wrote content strategy for Samplerzz, expanding its editorial and social presence from Instagram to TikTok and broadcast media and tripling event footfall. I also produced messaging for the EmpowerHer webinar and used performance analytics to inform content decisions.

As a freelance content writer, I create research-driven, SEO-optimised work for SaaS, history, lifestyle, and culture publications. At the University of Ghana – DANIDA Building Stronger Universities (BSU) Phase III, I wrote policy briefs, project reports, and website content that made complex research accessible to diverse audiences.

Experience

Work history, roles, and key accomplishments

VC
Current

Freelance Content Writer & Digital Content Specialist

Various Clients

Jun 2020 - Present (6 years 4 months)

Produce research-driven, SEO-optimised content across multiple sectors and publications, writing consistently to brief under tight deadlines and adapting tone and style for different audiences.

CM

Communications & Digital Marketing Lead

Curate MKTG

Oct 2024 - Jul 2025 (9 months)

Led content strategy and copywriting across in-house and client campaigns. Developed content strategy for Samplerzz, expanding its presence to TikTok and broadcast media, tripling event footfall.

West Africa Centre for Crop Improvement logoWI

Communications Officer

West Africa Centre for Crop Improvement

Nov 2020 - Dec 2021 (1 year 1 month)

Produced editorial and press content for an internationally active agricultural research organisation. Led media communications for an international conference in Kigali, Rwanda, and coordinated with journalists to shape coverage.

NS

Corporate Affairs & Research Officer

NDK Financial Services

May 2016 - Apr 2018 (1 year 11 months)

Wrote corporate communications materials including press releases, media stories, event reports, and executive speeches. Monitored marketing communication channels and produced performance reports for senior management.

Education

Degrees, certifications, and relevant coursework

UU

University of Media Arts and Communications (UNIMAC)

Certificate, Communication for Development and Social Change

Certificate in Communication for Development and Social Change from the University of Media Arts and Communications (UNIMAC), Ghana.

University of Ghana logoUG

University of Ghana

Master of Arts, Communication Studies

Master of Arts in Communication Studies from the University of Ghana.

Valley View University logoVU

Valley View University

Bachelor of Arts, Business Administration (Human Resource Management)

Bachelor of Arts in Business Administration with a focus on Human Resource Management from Valley View University.

Tech stack

Software and tools used professionally

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