Open to opportunities

Asaase Ackon

@asaaseackon

Message

Digital Marketing Specialist optimizing Meta ads to generate qualified leads and boost ROAS.

Ghana

Message

What I'm looking for

I’m looking to run data-driven Meta (Facebook & Instagram) campaigns that generate qualified leads, improve ROAS, and refine creative through A/B testing, analytics, and audience targeting—while building trust-driven brand personas.

I’m a results-driven Digital Marketing Specialist with over 2 years of experience creating, managing, and optimizing high-performing paid advertising campaigns across Meta platforms (Facebook & Instagram).

I specialize in campaign strategy and execution for lead generation and conversion optimization, using audience targeting (Custom & Lookalike Audiences), A/B testing, and performance optimization to improve return on ad spend (ROAS).

In my recent role, I overhauled an underperforming lead generation campaign by shifting the lead mix from 0% to 26% high-tier prospects and generating 60+ qualified leads in a 14-day sprint. I also built custom pre-qualification using Meta Lead Forms and used exclusion protocols and creative optimization to reduce ad fatigue and strengthen ROAS.

I also manage brand-forward content and copywriting, combining video storytelling and localized messaging to drive engagement and follower growth. From Reels/TikTok-style short-form content to reporting on ROI, CPA, and ROAS, I focus on turning targeted audiences into loyal customers.

Experience

Work history, roles, and key accomplishments

Current

Meta Ads & Lead Generation Strategist

Current

Institute of Leadership Training

Feb 2026 - Present (5 months)

Overhauled an underperforming lead generation campaign by shifting the lead mix toward high-tier prospects and improving overall ROAS. Generated 60+ qualified leads in a 14-day sprint, using Meta Lead Forms pre-qualification and custom/lookalike audience and exclusion strategies.

Meta Ads Manager Lead Generation Audience Targeting Custom Audiences Lookalike Audiences Exclusion Protocols High Income Filtering ROAS Audience Segmentation

Current

Social Media Manager

Current

Node Eight

Jan 2023 - Present (3 years 6 months)

Managed and scaled digital campaigns across social platforms, increasing Facebook visibility and Instagram views while growing LinkedIn followers. Planned content strategies and built content calendars that supported both organic and paid initiatives, including creative direction and audience targeting.

Facebook Instagram LinkedIn Content Strategy Reels Video Content Photography Design Creative Direction Audience Targeting Performance Analytics

Lead Content Creator

Use_Jesi (Young and Safe Scholarship)

Jan 2024 - Present (2 years 6 months)

Produced and featured in a 30-day scholarship campaign using testimonial videos and short-form content. Drove 546 scholarship applications and achieved 12,000+ impressions across Meta platforms.

Short Form Content

Copywriter & Content Manager

Accra Digital Digest

Jan 2024 - Present (2 years 6 months)

Developed high-converting, localized social content using English- and Pidgin-language copy. Increased engagement to 5.4K monthly reach and grew LinkedIn views to 21,781 while gaining 545 subscribers.

Copywriting Content Management Localized Storytelling Social Media Copy Bilingual Copywriting (English and Nigerian Pidgin)Social Media Campaigns