Mayfair Maclean
@mayfairmaclean
Creative copywriter blending strategy, storytelling and brand-first thinking.
ZimbabweWhat I'm looking for
I am a creative copywriter who works across concept, strategy, writing and direction to shape bold, human-centred brand work. I blend playful language with strategic clarity to translate technical or ordinary products into emotionally resonant stories.
My portfolio spans product launches, repositioning campaigns and culturally driven brand narratives for clients including Nestle, LG XBOOM, Godrej and local brands where work drove relevance, engagement and commercial uplift. I prioritise listening, stripping back to what matters and finding the precise words that move people.
I use tools like Google Sheets, Hemingway Editor, SurferSEO, Final Draft, Notion, Canva Pro, Keynote and Adobe tools to plan and refine ideas, and I enjoy projects that allow me to create memorable language, shape rituals and turn everyday culture into branded moments.
Experience
Work history, roles, and key accomplishments
Copywriter
Freelance
Freelance copywriter and creative strategist delivering brand narratives, launch campaigns, and social-led activations that increase engagement and cultural relevance for FMCG and lifestyle clients.
Education
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Mayfair hasn't added their education
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ZimbabweAuthorized to work in
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