Open to opportunities

Silvia Panzani

@silviapanzani

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Marketing operations professional with a creative mindset and strong organizational skills.

Netherlands

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What I'm looking for

I am looking for a role that values creativity and data-driven decision-making, with opportunities for growth and collaboration.

I am a dedicated marketing operations professional with a strong focus on enhancing brand impact through creative and data-driven strategies. Currently, I serve as a Marketing Operations Specialist at HiBob, where I implement marketing email campaigns and monitor data metrics to optimize campaign performance across multiple regions including EMEA, UKI, US, and APJ.

Previously, I worked at ServiceNow in Sales Strategy & Operations, where I successfully improved the Net Promoter Score (NPS) by 5 points and streamlined pipeline processes for over 200 GTM professionals. My experience as a Business Development Representative at mYngle allowed me to build strong HR relationships and exceed sales targets, including closing significant deals with high-profile clients like Louis Vuitton.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations Specialist

Current

HiBob

Jan 2024 - Present (1 year 6 months)

Implemented marketing email campaigns using Marketo and uploaded prospects to the CRM following regional events. Monitored data metrics to ensure accurate reporting and optimize campaign performance across EMEA, UKI, US, and APJ regions.

Marketo CRM Data Analysis Campaign Optimization Marketing Operations

Sales Strategy & Operations

ServiceNow

Jun 2022 - Jun 2023 (1 year)

Improved NPS by 5 points, categorized accounts, and introduced pipeline KPIs as part of sales strategy. Trained Account Executives and Business Development Representatives on conversion and CXO engagement, and streamlined pipeline for over 200 GTM professionals.

Sales Strategy NPS Pipeline Management Training GTM

Business Development Representative & Account Manager

mYngle

Jan 2021 - Jan 2022 (1 year)

Built strong HR relationships and drove business growth through effective account management. Managed client projects, aligning goals for successful outcomes, and surpassed Q3 targets by closing over 20k deals, including with Louis Vuitton.

Account Management Project Management Sales Business Development Client Relationship Management

Education

Degrees, certifications, and relevant coursework

University of Applied Sciences, Hanze

Master of Science, Management

Grade: 8/10

Completed a Master of Science in Management, with a thesis project focused on sustainable practices for European manufacturing companies. Achieved a grade of 8/10.