Open to opportunities

Lyrenna Loh

@lyrennaloh

Message

Strategic GTM & Revenue Operations Professional with 7+ years experience.

Netherlands

Message

What I'm looking for

I am seeking a role that fosters innovation and collaboration, where I can leverage my skills in revenue operations and process optimization to drive impactful results.

I am a strategic GTM and Revenue Operations professional with over 7 years of experience in driving process optimization and cross-functional alignment in high-growth SaaS environments. My career has been marked by a proven track record of scaling processes, resolving bottlenecks, and leading complex initiatives across global teams. I pride myself on balancing tactical problem-solving with long-term strategic planning, delivering significant results such as 3x faster cycle times and over 40% efficiency gains through Agile methodologies and stakeholder collaboration.

In my current role as Principal Revenue Operations Analyst at Messagebird, I lead Revenue Operations across multiple regions, driving pipeline growth and improving performance metrics for a €200M organization. I have successfully implemented AI-driven efficiencies and developed self-paced training modules that have reduced onboarding time by 35%. My ability to analyze data and establish benchmarks has improved sales rep proficiency and decision-making significantly. I am passionate about empowering sales teams through innovative tools and processes that enhance productivity and drive revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Principal Revenue Operations Analyst

Current

Messagebird

Sep 2023 - Present (1 year 9 months)

Led Revenue Operations across three regions for a > €200M organization, driving significant growth and business partnering with sales leaders on pipeline, territory, and forecasting. Spearheaded the GTM Tech Stack Strategy, launching global CPQ & CRM to simplify processes and achieve a 3x faster quote-to-cash cycle.

Revenue Operations GTM Strategy CPQ CRM Sales Enablement Data Analysis Process Optimization AI Looker

Senior Sales Operations Analyst

Braze

May 2023 - Aug 2023 (3 months)

Drove sales performance improvements through data-driven insights for a $450M+ ARR organization, developing and implementing key productivity dashboards for various sales roles. Integrated CRM best practices into global onboarding, achieving faster tool adoption and shorter ramp times for new hires.

Sales Operations Data Analysis Reporting Dashboards CRM Enablement Performance Analytics Data Governance

Senior Sales Productivity Analyst

Braze

Aug 2022 - Apr 2023 (8 months)

Developed and implemented key productivity dashboards for BDRs, AEs, and renewals, enhancing operational transparency. Created the AE Ramp Dashboard to provide early indicators of productivity and partnered with enablement to improve new hire ramp times by 15%.

Sales Productivity Data Analysis Dashboards Reporting Performance Analytics Enablement CRM

Sales Productivity Analyst

Braze

Sep 2021 - Aug 2022 (11 months)

Integrated best practices for activity and sales tool usage into global sales onboarding, resulting in a 30% increase in standardisation and more efficient ramping. Led the Data Hygiene Dashboard initiative, improving CRM data quality by 45% and aligning with compliance protocols.

Sales Productivity Enablement CRM Data Governance Data Hygiene Onboarding Standardisation Compliance

Sales Analyst

Experian

Apr 2021 - Jul 2021 (3 months)

Drove sales performance metrics transparency across five territories through sales planning and monthly Sales Leadership Forums. Increased CRM data hygiene scores by 40% by implementing standardized Salesforce guidelines across business units.

Sales Analysis Performance Analytics Sales Planning CRM Data Hygiene Salesforce Workflow Optimization

Deal Strategy & Governance Analyst

Amadeus

Oct 2017 - Nov 2020 (3 years 1 month)

Expanded the regional portfolio from APAC to include EMEA, developing COVID-19 relief packages for 16 airlines and leading annual commercial exercises for 36 airlines. Developed a commercial framework for 80+ non-official products, improving deal consistency and sales operations efficiency.

Governance Commercial Frameworks Process Optimization Pricing Risk Analysis