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Dennis Leussink

@dennisleussink

Marketing Operations Manager at Verint who generated over $1M in annual marketing-attributed pipeline.

At Verint, I owned marketing operations strategy and digital campaigns across EMEA, generating over $1M in marketing-attributed pipeline annually.

I led the migration from Eloqua to HubSpot, optimized marketing automation processes, and implemented a new webinar platform, transitioning from ON24 to GoToWebcast.

At IFF, I managed global organic and paid social campaigns and led the migration of multiple divisional websites to Adobe Experience Manager. I also analyzed campaign performance and shared insights through stakeholder presentations.

Earlier at Verint, I built and executed nurture campaigns and Account-Based Marketing programs, and led GDPR implementation across EMEA. At TRIMM, I built, executed, and optimized marketing automation campaigns.

Experience

Work history, roles, and key accomplishments

Marketing Operations Manager EMEA

Verint

Mar 2022 - May 2026 (4 years 2 months)

Owned the strategy and execution of marketing operations and digital campaigns across EMEA. Managed external agencies for Google Ads and LinkedIn Ads campaigns, generating over $1M in marketing-attributed pipeline annually.

Marketing Operations Digital Campaigns Google Ads LinkedIn Ads Eloqua HubSpot ON24 GoToWebcast HTML CSS A B Testing Webinar Platforms Marketing Automation

Digital Marketing Specialist EMEA

Verint

Aug 2021 - Mar 2022 (7 months)

Set up and optimized marketing automation, email marketing, and database marketing using Eloqua. Supported EMEA Engage events end-to-end and organized webinars via ON24.

Marketing Automation Email Marketing Database Marketing Eloqua ON24 SEO SEA Webinar Management Event Marketing Reporting

Global Digital Marketing Specialist

IFF

Jun 2020 - Jul 2021 (1 year 1 month)

Managed and optimized organic and paid social media campaigns on LinkedIn and Twitter. Owned global content planning and publishing, and led migration of divisional websites to Adobe Experience Manager.

Social Media Marketing LinkedIn Ads Content Planning Email Marketing Eloqua Adobe Experience Manager Adobe Analytics Campaign Analysis Stakeholder Presentation

Marketing Automation Specialist

Trimm

Jan 2015 - Oct 2016 (1 year 9 months)

Built, executed, and optimized marketing automation campaigns. Developed emails, landing pages, and forms using tools such as Eloqua, Copernica, and SharpSpring.

Marketing Automation Eloqua Copernica SharpSpring Email Development Landing Pages Campaign Execution