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Zakia El Zrak

@zakiaelzrak

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Case manager and CRM/lifecycle marketer focused on data-driven revenue growth.

Netherlands

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What I'm looking for

I’m looking for a role where I can combine case- and stakeholder-management with CRM and lifecycle marketing. I want autonomy, measurable KPI ownership, and continuous process improvement in fast-moving teams.

I’m an International Business graduate (Cum Laude) who blends client-facing operations with CRM strategy, B2B marketing, and complex case management. I’m known for analytical thinking, attention to detail, and a drive to improve processes and outcomes.

In my current role as a Casemanager, I manage a portfolio of 215 complex cases across legal and governmental stakeholders. I act as a liaison between organizations and key partners (IND, DT&V, IOM, AVIM), and I develop structured action plans to improve case progression efficiency in high-pressure environments.

Alongside this, I’ve built and optimized revenue-focused marketing systems: I founded and owned a Marketing Agency, delivering average client revenue increases of 25% within six months. I’ve led lifecycle programs using HubSpot and email campaigns, improving retention by 18%, raising open rates (22% → 30%) and CTR (+20%) through A/B testing, and strengthening ROI through KPI tracking, segmentation, and performance analysis.

Experience

Work history, roles, and key accomplishments

Current

Casemanager

Current

COA

Dec 2024 - Present (1 year 6 months)

Managed a portfolio of 215 complex cases across legal and governmental stakeholders, serving as a liaison with IND, DT&V, IOM, and AVIM. Developed structured action plans to improve case progression efficiency in high-pressure environments.

Case Management Stakeholder Management Action Planning Portfolio Management Process Optimization KPI Tracking Data Analysis

CRM & Email Marketing Manager

HELD CBD

Sep 2022 - Dec 2024 (2 years 3 months)

Built lifecycle campaigns generating 25–35% of total monthly revenue. Improved retention by 18% via segmentation and behavioral analytics, and increased open rates (22% → 30%) and CTR (+20%) through A/B testing.

Lifecycle Marketing CRM Strategy Email Marketing Segmentation Behavioral Analytics A B Testing KPI Tracking Performance Optimization

Founder & Marketing Owner

Marketing Agency

Feb 2022 - Dec 2024 (2 years 10 months)

Developed commercial growth strategies that increased average client revenue by 25% within six months. Managed the full B2B client lifecycle (acquisition to retention), negotiated partnerships, and optimized campaign ROI using performance analysis and KPI tracking.

B2B Marketing Revenue Growth Strategy Negotiation Campaign Optimization KPI Tracking Performance Analysis Client Retention Funnel Optimization

Researcher

Centre for Entrepreneurial Dynamics and International Strate

Feb 2023 - Jun 2023 (4 months)

Conducted qualitative research on intercultural recruitment challenges through interviews with management and HR stakeholders. Developed a strategic communication framework to support organizational alignment.

Qualitative Research Strategic Communications Data Gathering Process Improvement International Strategy

B2B Product Marketing (Attribution)

Studyportals

Sep 2022 - Feb 2023 (5 months)

Executed B2B campaigns that increased traffic by 20% and lead generation by 15%. Improved client retention by 10% through lifecycle analysis and increased operational efficiency by 30% by implementing Airtable/Notion systems.

B2B Marketing Attribution Campaign Analytics Lead Generation Lifecycle KPI Tracking A B Testing Airtable Notion

Education

Degrees, certifications, and relevant coursework

Amsterdam University of Applied Sciences

Bachelor, Global Business Communication

Grade: Cum Laude

Activities and societies: Honor student; specialization included Spanish campaign and communication. Honors research thesis connected to the Universidad de Argentina de la Empresa; internship at Studyportals (Eindhoven).

Earned a Bachelor degree with Cum Laude honors, specializing in Global Business Communication, including a Spanish campaign focus. Completed an honors research thesis and a related internship experience during the program.