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JURGITA GEL

@jurgitagel

Strategy and Operations Lead at Your Next Agency, centralising project management into a unified portfolio and integrating AI workflows.

Netherlands

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At Your Next Agency, I centralised project management activities into a unified portfolio, improving visibility into project status and budgets across teams. I also created and integrated AI workflows for project management and portfolio tracking.

At Booking.com, I created an AI-enabled strategic project framework from scratch, covering intake, governance, prioritisation, and delivery standards. I maintained an integrated portfolio view and established reporting that gave leadership a single source of truth.

As Marketing Project Manager at Booking.com, I led delivery of a global careers platform and CRM rebuild with a €900K budget, from business case and vendor selection through launch and adoption. I also led cross-continental brand campaigns with budgets above €1M.

Earlier at Booking.com, I helped deliver a GDPR-compliant referral programme that reached 25K+ users and designed testing and funnel optimisation that improved conversion by 41% while reducing ad spend by 25%. I hold PMP and SAFe certifications and an MSc in Corporate Communication from the University of Amsterdam.

Experience

Work history, roles, and key accomplishments

Current

Strategy and Operations Lead

Current

Your Next Agency

Jul 2026 - Present (3 months)

Centralised project management activities into a unified portfolio within 3 months, enhancing clarity and visibility of status and budget across teams. Created and integrated AI workflows for project management and portfolio tracking activities to improve efficiency.

Project Management Portfolio Management AI Workflows Process Improvement

Strategy & Delivery Program Manager

Booking.com

Jul 2024 - Nov 2025 (1 year 4 months)

Created an internal strategic project framework and workflow (AI enabled) from scratch, including intake model, governance structure, prioritisation criteria, and delivery standards. Maintained an integrated portfolio view across the function's initiatives, tracking progress, timelines, dependencies, risks, and resourcing, and built reporting cadence for leadership. Partnered with leadership on fi

Strategic Planning Portfolio Management AI Governance Budgeting Roadmapping OKRs Stakeholder Management

Marketing Project Manager

Booking.com

Mar 2021 - Jul 2024 (3 years 4 months)

Led the product marketing chapter within a scaled Agile cross-departmental business transformation programme, focusing on go-to-market strategic objectives and product positioning. Led a CRM viability assessment for automation strategy, defined business requirements, mapped customer journeys, and presented investment recommendations. Owned marketing programme portfolio overview, quarterly budget r

Agile Product Marketing CRM Budget Management Vendor Management Campaign Management Project Management Stakeholder Management

Marketing Specialist

Booking.com

Dec 2018 - Mar 2021 (2 years 3 months)

Partnered with Legal and Privacy to roll out a GDPR-compliant referral programme reaching 25K+ users. Designed A/B testing and funnel-optimisation programmes, delivering a 41% improvement in conversion and a 25% reduction in ad spend. Owned advertising partner relationships and channel strategy, managed budget allocation, and reported performance to senior leadership. Led competitive market resear

GDPR A B Testing Conversion Rate Optimization Advertising Market Research KPI Reporting Budget Management

Operations Specialist

Booking.com

May 2017 - Dec 2018 (1 year 7 months)

Built and owned analytics and reporting infrastructure, developing performance dashboards and delivering regular insights to senior stakeholders. Owned job board advertising strategy, budget forecasting, and vendor relationships including procurement and partner onboarding.

Analytics Reporting Dashboarding Budget Forecasting Vendor Management Procurement