Open to opportunities

Siddhant Joshi

@siddhantjoshi1

Senior growth marketing leader driving B2B pipeline with data-driven demand generation and AI-enabled marketing automation.

India

Message

What I'm looking for

I’m looking for a B2B SaaS or enterprise technology role where I can lead growth marketing, own marketing automation and demand programs, and partner with sales on MQL-to-SQL conversion while using AI-enabled workflows to accelerate pipeline velocity.

I’m a Growth Marketing leader with 14+ years building data-driven strategies across SaaS and enterprise technology, focused on conversion rate optimization, pipeline growth, and behavior-led customer journeys. I’ve owned MarTech architecture and campaign execution using Salesforce, HubSpot, and Google Analytics 4, then automated email triggers, webinars, and content workflows to improve funnel efficiency. At Nielsen and beyond, I led global outbound demand generation and lifted channel-attributed pipeline contribution by 32% YoY while scaling teams across regions.

Most recently, I’ve delivered $80M+ annual revenue run rate and $10M+ pipeline contribution through performance and ABM-led programs, including 319% YoY demand growth via omnichannel campaigns. I bring hands-on leadership in marketing technology, lead lifecycle management, and cross-functional alignment to help enterprises convert MQL to SQL, accelerate pipeline velocity, and grow long-term customer outcomes.

Experience

Work history, roles, and key accomplishments

Director – Channel Strategy

Nielsen

Oct 2024 - Dec 2025 (1 year 2 months)

Led global outbound demand generation strategy across email, social, digital, and web channels. Owned MarTech architecture and implemented AI-driven automation to improve funnel efficiency, increasing channel-attributed pipeline contribution by 32% YoY.

Demand Generation Email Marketing Social Media Marketing Digital Marketing Web Channels Behavior Led Customer Journeys MarTech Architecture Marketing Automation Automation Webinars CRM Systems Team Leadership

Associate Marketing Director

MarketsandMarkets

Mar 2022 - Oct 2024 (2 years 7 months)

Led global B2B demand generation and brand strategy across North America, UK, and Europe. Delivered $80M+ revenue run rate and $10M+ pipeline contribution through performance and ABM-led initiatives, achieving 319% YoY demand growth.

B2B Demand Generation Brand Strategy GTM Strategy Performance Marketing ABM Marketing Campaign Management Lead Conversion LinkedIn marketing YouTube Marketing Thought Leadership Sales Enablement Cross Functional Collaboration

Sr. Digital Marketing Manager

Fulcro

Apr 2019 - Apr 2021 (2 years)

Managed enterprise client marketing, leading performance marketing and brand campaigns to drive customer acquisition. Increased social engagement and follower growth substantially and executed large-scale product campaigns with strong engagement outcomes.

Enterprise Client Management Performance Marketing Brand Campaigns Customer Acquisition Social Media Marketing Digital Marketing Digital Advertising

Marketing Manager

Crimson Interactive

Dec 2016 - Apr 2019 (2 years 4 months)

Led global marketing for the Ulatus brand across APAC, US, and Europe. Achieved #1 SEO rankings, delivered 152% YoY revenue growth via inbound lead generation, and maintained 120% ROAS with scalable performance marketing operations.

SEO Inbound Marketing Performance Marketing ROAS Digital Advertising Lead Generation Marketing Operations

Founder

Digital Alfa

Jun 2014 - Oct 2016 (2 years 4 months)

Built and scaled a full-service digital marketing agency, acquiring 20+ enterprise clients. Grew and managed a team of 50+ professionals and led the company through award-winning campaigns and an acquisition by a major agency network.

Digital Marketing Agency Leadership Client Acquisition Team Management Campaign Management

Marketing Account Executive

Digital F5

Feb 2013 - Jun 2014 (1 year 4 months)

Managed social media and digital campaigns for automotive, beauty, and consumer brands. Drove brand engagement and visibility growth across key client accounts.

Social Media Marketing Digital Advertising Campaign Management Client Account Management Cross Channel Marketing

Quality Analyst Programmer

Syntel

Feb 2012 - Jan 2013 (11 months)

Worked on software testing and deployment to support product quality and release stability. Contributed to ensuring stable deployments through quality assurance activities.

Software Testing Deployment Quality Assurance