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Radhika Bhama

@radhikabhama

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Marketing Director driving B2B demand generation, AI-powered ABM, and pipeline growth worldwide.

India

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What I'm looking for

I’m looking for a growth-focused role where I can own B2B pipeline outcomes—aligning tightly with sales and RevOps—using AI-powered demand gen, ABM, and full-funnel attribution to improve velocity, lower CPL, and deliver measurable ROI.

I’m a Marketing Director with 10 years of experience leading B2B demand generation, lifecycle programs, and multi-channel campaigns for technology, SaaS, and real estate clients across India, Singapore, UK, and the US. I consistently improve pipeline velocity, reduce cost per lead, and scale revenue by building AI-integrated workflows, ABM strategies, and full-funnel attribution.

In my current role, I direct a cross-functional global team to deliver 200+ integrated demand generation campaigns across Google, Meta, LinkedIn, and DV360, staying tightly aligned to pipeline and revenue targets. I’ve driven a 40% increase in MQL-to-pipeline conversion and a 25% reduction in CPL through data-led optimization, A/B testing, and AI-driven campaign personalization, and I’ve boosted engagement by 30% by integrating AI for audience segmentation, dynamic content personalization, predictive lead scoring, and campaign automation. I partner closely with sales and RevOps to align messaging and measurement—refining attribution models, tracking CPL/CAC/ROI and velocity across the funnel—while using JIRA and Asana to streamline execution and time-to-market.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

Aspire Ads

Jan 2022 - Present (4 years 5 months)

Led global B2B demand generation for technology and real estate clients, directing 200+ multi-channel campaigns across Google, Meta, LinkedIn, and DV360. Improved MQL-to-pipeline conversion by 40%, reduced CPL by 25%, and increased engagement by 30% through data-led optimization, ABM, and AI-driven personalization.

Demand Generation ABM Google Ads LinkedIn Ads Meta Ads DV360

Digital Marketing Expert

Accrets International Pte Ltd

Dec 2020 - Mar 2025 (4 years 3 months)

Built and executed full-funnel digital marketing strategy for a Singapore-based private cloud and SaaS company, supporting lead generation, pipeline creation, and revenue growth. Drove a 2022 SaaS product launch and increased webinar registrations by 45%, while improving email open rates by 30% and engagement by 25% via audience segmentation and optimization.

Paid Media SEO Email Marketing Webinars Market Segmentation A B Testing Google Ads LinkedIn Ads SEMrush

Media Executive

Full Comms

Nov 2022 - Nov 2023 (1 year)

Developed and led digital marketing strategies for real estate clients using data analytics and market research to improve campaign performance. Planned and executed SEM campaigns, managed client budgets to maximize advertising ROI, and delivered performance reports with data-driven recommendations.

SEM Digital Marketing Strategy Data Analytics Market Research performance reporting Campaign Optimization

Digital Marketing Expert

Classic Informatics

Dec 2019 - Jan 2022 (2 years 1 month)

Planned and executed end-to-end digital marketing campaigns for B2B technology clients across SEO, SEM, Google Ads, Facebook Ads, and display advertising. Built content and influencer programs and supported conversion rate optimization through landing page and creative collaboration, using journey analysis to find optimization opportunities.

SEO SEM Google Ads Facebook Ads Display Advertising Content Marketing Influencer Programming A B Testing Conversion Rate Optimization

Marketing Team Lead

Infotachus Pvt Ltd

Dec 2017 - Nov 2019 (1 year 11 months)

Led SEO, SEM, social media, email marketing, and marketing automation for B2B and B2C clients. Grew customer email lists to 6,500+ contacts, ran retargeting and conversion optimization, and improved paid search lead performance using A/B testing and tracking/tag management.