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Shivam Sharma

@shivamsharma26

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Technical Account Manager at Taboola, scaling advertiser campaigns with AI tools and hands-on ad tracking integrations.

India

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At Taboola, I manage a portfolio of 130+ Emerging Growth Advertisers, using AI tools including Claude and Sage to support campaign operations and client growth. I develop advertising campaigns and optimization strategies aimed at lowering CPA and improving ROAS.

I guide advertisers through direct integrations, pixel tracking, and troubleshooting across web and mobile ecosystems. My work includes GTM, Google Analytics, Shopify, WordPress, and mobile measurement partner integrations.

Previously at Taboola, I supported enterprise programmatic clients with monthly budgets over $20K, implementing tracking solutions and using SQL, Postman, and Kusto to investigate performance. At ZypMedia (Compulse), I managed campaigns across DSPs including Amazon DSP, DV360, and Beeswax.

Experience

Work history, roles, and key accomplishments

Current

Emerging Growth Advertisers Account Manager

Current

Taboola

Feb 2026 - Present (7 months)

Managed a portfolio of 130+ emerging growth advertisers, leveraging AI tools to scale operations and drive client growth. Developed targeted campaigns to achieve performance goals, including lowering CPA and driving positive ROAS.

Taboola Advertising The Trade Desk DV360 Amazon DSP Beeswax GTM Google Analytics Shopify WordPress Appsflyer Binom Adjust Voluum Kochava Branch Tune Claude SAGE AI Creative Tools

Associate Solution Engineer

Taboola

Dec 2024 - Jan 2026 (1 year 1 month)

Managed over $20K in monthly budgets for enterprise brands, driving campaign monitoring and optimization. Architected complex tracking solutions including pixel integration, GTM, and server-to-server tracking.

Pixel Integration GTM Shopify WordPress Server To Server Tracking Appsflyer Binom Adjust Voluum Kochava Branch Tune Postman Kusto SQL Campaign Optimization Budget Management

Sr. Ad Operation Specialist

Taboola

Feb 2024 - Nov 2024 (9 months)

Spearheaded a budget-leakage prevention initiative using SQL insights to identify under-pacing campaigns. Managed full-lifecycle of native and programmatic campaigns, providing troubleshooting and growth recommendations.

SQL Campaign Management Native Advertising Programmatic Advertising Troubleshooting Team Leadership Onboarding Technical Training

Ad Operations Specialist

Taboola

Jun 2022 - Jan 2024 (1 year 7 months)

Managed full-lifecycle native and display ad campaigns, executing campaign creation, daily optimization, and KPI management. Leveraged BI tools to pull performance data and led an Ad Ops pilot project.

Taboola Advertising Campaign Management KPI Management CPA ROAS VCTR CPM Qlik Sense Tableau Looker Incorta Offstage Backstage Simba Project Leadership Client Growth

Ad Operations Specialist

ZypMedia (Compulse)

Mar 2020 - Jun 2022 (2 years 3 months)

Managed end-to-end programmatic ad campaigns across major DSPs, including Amazon DSP, DV360, and Beeswax. Led GTM implementations and pixel creation, and managed high-volume campaign portfolios for premier agencies.