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GB@glnbharat
Digital marketing expert with 8 years in programmatic advertising.
IndiaI am a seasoned digital marketing professional with over 8 years of experience specializing in programmatic advertising. My journey has equipped me with hands-on expertise in account growth, strategy building, audience insights, media planning, and campaign management. I have successfully developed and executed programmatic strategies across various digital platforms, including Display, Video, YouTube, App, CTV, and DOOH channels.
Throughout my career, I have been dedicated to optimizing campaign performance and delivering impactful results for clients. My role as a Senior Account Manager at M&C Saatchi Performance has allowed me to manage accounts across multiple regions, including NA, EMEA, and APAC. I pride myself on my ability to analyze data, derive actionable insights, and collaborate with partners to enhance campaign effectiveness. I am eager to leverage my skills in a dynamic digital marketing organization that values innovation and growth.
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Work history, roles, and key accomplishments
M&C Saatchi Performance
Mar 2022 - Present (3 years 8 months)
Responsible for developing programmatic advertising strategies across various digital platforms. Managed end-to-end campaign processes, including media planning, execution, and performance optimization. Provided insights and training on programmatic advertising to enhance agency capabilities.
M&C Saatchi Performance
Mar 2021 - Feb 2022 (11 months)
Supported strategic planning and performance improvement for programmatic campaigns. Managed RFP processes, ensured accuracy in ad placements, and coordinated with ad operations for campaign execution.
Cognizant Technology Solutions
Apr 2019 - Feb 2021 (1 year 10 months)
Managed programmatic campaigns, focusing on performance monitoring and optimization. Analyzed data to inform strategy and provided actionable insights to improve campaign results across various KPIs.
Accenture
Jun 2016 - Apr 2019 (2 years 10 months)
Provided consulting for programmatic buying and Real-Time Bidding. Troubleshot campaign execution issues and ensured effective integration of data for optimal campaign performance.
Knoah Solutions
Jun 2015 - Jul 2016 (1 year 1 month)
Resolved technical queries from customers, contributing to service efficiency and business improvement. Focused on timely resolution of issues to enhance customer satisfaction.
Degrees, certifications, and relevant coursework
ULMBA, Digital Marketing
Computer Science Engineering
Software and tools used professionally
IndiaYou can contact Gln and 90k+ other talented remote workers on Himalayas.
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