Yeshdev Singh
@yeshdevsingh
Programmatic Account Manager driving digital ad operations, innovation, and measurable client growth.
IndiaWhat I'm looking for
I’m an Account Manager with extensive experience in ad operations and account management, helping clients implement programmatic and digital marketing technologies that deliver results. I develop and execute programmatic campaigns, handle troubleshooting like pixel implementation, and lead performance optimization through daily monitoring and escalations.
I’ve also built client confidence through process excellence—training teams across DSP platforms and audience targeting solutions. Across roles at Pelmorex Corp, Ratehub Inc, IBM, Talentica, and Google, I’ve managed ad operations, reporting, creative testing, and reconciliations, while acting as a bridge between operations, finance, sales, and external vendors.
Experience
Work history, roles, and key accomplishments
Develops, sets up, and executes programmatic campaigns including troubleshooting, pixel implementation, and daily monitoring. Owns programmatic media strategy, resolves client issues, and trains teams on DSP platforms and audience targeting.
Innovates and implements digital marketing technologies and supports programmatic DSP onboarding through client presentations. Acts as an intermediary between tech teams and sales, manages external media vendors/partners, and helps explore new markets for revenue growth.
Manages partner account relationships and works with the relationship team to drive digital marketing product sales. Leads programmatic processes and ad operations, reporting, and projects supporting digital campaign sale and delivery, including reconciliation between operations and finance.
Managed Pelmorex audience campaigns using Engagefront DSP, including campaign setup, creative testing, ongoing optimizations, and client issue troubleshooting. Provided mid- and post-campaign insights and served as an SME on managed programmatic concepts with special knowledge in foot traffic attribution.
Circulation Manager and Data Analyst
Media Edge Communications
Sep 2017 - May 2018 (8 months)
Onboarded a new demand-side advertising platform, Invite Media, and supported B2B, social, performance, and search campaign strategies to increase revenue. Led the media circulation team to ensure day-to-day email marketing, programmatic, search campaigns, and lead-generation operations ran smoothly.
Worked on IBM’s advertising tool Unica and ran digital marketing campaigns to acquire customers in a cost-effective manner. Supported campaign execution through advertising platform usage.
Campaign/Account Manager
Talentica Software India
Feb 2013 - May 2015 (2 years 3 months)
Managed digital campaigns in Opera using Admarvel, focusing on performance metrics such as CTR, fill rate, and ECPMs. Handled advertising and sales contracts and advised on tag types, tag correction, and click/impression tracking.
Served as a trafficker and quality analyst to streamline planning, trafficking, targeting, serving, optimization, and reporting in ad management. Used Google advertising tools including DFA and Invite Media.
Education
Degrees, certifications, and relevant coursework
Rajiv Gandhi Proudyogiki Vishwavidyalaya
Bachelor of Engineering, Computer Science
2007 - 2011
Bachelor of Engineering in Computer Science from RGPV, completed between 2007 and 2011.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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