Vaishali Garg

Led over 100 top-of-funnel client campaigns across India, Philippines, Vietnam, and Bangladesh, driving strategic recommendations and high-impact audience targeting in in-app advertising. Collaborated with third-party platforms like MOAT and IAS for brand safety, viewability tracking, and fraud prevention, while performing weekly audits and A/B testing using GBQ and Tableau to improve KPI alignmen

Coordinated internal teams to maintain smooth delivery workflows, driving timely creative approvals, demo link testing, and QA sign-offs with zero error tolerance. Provided detailed campaign performance insights to facilitate strategic retargeting initiatives and secure additional budgets through upselling opportunities.

Managed branding and performance campaigns exceeding ₹19 Cr in value, maintaining full control of pacing, KPI tracking, and geo/audience segmentation strategy. Generated weekly and monthly campaign reports with creative- and audience-level insights, and executed platform audits and strategic benchmarking using MIS dashboards to drive campaign alignment and in-flight performance optimization.

Developed strategic media plans across biddable and direct platforms, pitching performance-focused proposals for top-tier clients. Compiled over 25 post-campaign evaluations and case studies with attribution-based metrics, aligning results with advertiser KPIs and platform-specific performance benchmarks.

Operated over 100 high-volume CPI, CPR, and CPE campaigns, executing tracking setup, optimization, and delivery aligned with advertiser KPIs and budget constraints. Implemented API and S2S integrations with client systems for real-time postback tracking accuracy and conducted granular campaign performance analysis to optimize publisher performance.

Provided technical consulting services related to PeopleSoft systems, supporting various client projects and ensuring system functionality. Collaborated with teams to implement and maintain PeopleSoft solutions.

Gained foundational experience in web development, assisting with various coding and design tasks. Supported senior developers in project implementation and learned industry best practices.

Pursued a Bachelor of Engineering in Information Technology. The curriculum provided a strong foundation in IT principles and practices.

Completed an Executive Management Development Program focusing on Digital Marketing. The program covered business models, processes, and technology relevant to the digital marketing landscape.