Open to opportunities

Bikram Mahapatra

@bikrammahapatra

Message

I drive campaign measurement, forecasting, and optimization for large-scale digital media investments.

India

Message

What I'm looking for

I'm looking to lead campaign measurement, optimization, forecasting, and reporting for digital advertising programs, partnering with product, data, and business teams to turn performance insights into revenue and growth decisions.

At Adobe, I lead performance measurement and reporting for large-scale CTV and programmatic campaigns, managing budget pacing and forecasting for more than $1 million in monthly media investments.

I turn multi-channel campaign metrics into business-impact narratives, identify optimization opportunities through Adobe Analytics and BI dashboards, and influence spend-allocation decisions with structured stakeholder insights. I also mentor a team of four and train new joiners.

Across Vice Media, Commission Junction-Epsilon, Myntra, and Yahoo/Verizon Media, I've built reporting frameworks, dashboards, and operational workflows for global performance marketing programs, including paid media portfolios exceeding $700K.

Experience

Work history, roles, and key accomplishments

Current

Campaign Manager

Current

Adobe

May 2024 - Present (2 years 4 months)

Leading performance measurement and reporting for large-scale CTV and programmatic campaigns, managing budget pacing and forecasting for over $1 million in monthly media investments. Mentoring a team of four and presenting structured insights to stakeholders.

Adobe Analytics Google Analytics SQL Excel Looker Domo Metabase Power BI Adobe Ad Cloud Flashtalking Google Ad Manager CM360 DV360 Yahoo DSP Jira Asana SFDC Adobe Workfront

Associate Manager

Vice Media

Mar 2023 - Mar 2024 (1 year)

Led operational coordination across global accounts, standardized reporting frameworks, and automated billing and reporting workflows. Acted as liaison between account, creative, and product teams.

Operational Coordination Reporting Billing Automation Cross Functional Communication Process Improvement

Senior Client Services Analyst

Commission Junction-Epsilon

Oct 2021 - Mar 2023 (1 year 5 months)

Managed reporting and operational workflows for performance marketing programs, conducted data validation, and collaborated with product and data teams to improve reporting infrastructure. Supervised junior analysts.

Data Validation Reporting Performance Marketing Operational Workflows Team Supervision

Associate-Marketing Operations

Myntra Designs Pvt. Ltd.

May 2021 - Oct 2021 (5 months)

Built dashboards for tracking visits, pacing, engagement, and performance metrics across 150+ brands. Improved campaign tracking frameworks and analyzed performance trends to highlight optimization opportunities.

Dashboard Development Campaign Tracking Marketing Analytics Performance Analysis Paid Media

Ad Operations Specialist

Yahoo/Verizon Media

Nov 2017 - May 2021 (3 years 6 months)

Delivered weekly performance insights across multi-channel paid media portfolios exceeding $700K USD. Conducted A/B performance analysis and supported budget pacing and forecasting for enterprise clients.

Ad Operations Paid Media A B Testing Performance Analysis Pacing Forecasting Reporting