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Anil Kumar

@anilkumar38

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Publisher Solution Specialist at Airfind who implemented Google ad products that increased revenue by 30%.

India

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At Airfind, I implement publisher monetization products across Yahoo, Google, Microsoft Bing, Tap Native and Xandr. Implementing Google Rewarded Web, Google Custom Search Ads (RSOC) and Google Search products resulted in a 30% revenue increase.

I also implement and validate pixels, postbacks, UTM parameters and click IDs, and customize ad units with JavaScript, HTML and CSS. I’ve implemented products for 100+ clients and managed 1,500+ implementation and issue-resolution tickets.

At Taboola, I owned publisher integration implementations from business case through development, QA and delivery, and completed 100+ new third-party integrations in a single month. I also worked on publisher projects including organic content mapping and ABP widgets and feeds.

Experience

Work history, roles, and key accomplishments

Current

Publisher Solution Specialist

Current

Airfind

Jun 2022 - Present (4 years 5 months)

Onboarded and supported publishers on native, display and search monetization products across Yahoo, Google, Microsoft Bing, Tap Native and Xandr. Implemented Google Rewarded Web and Custom Search Ads, resulting in a 30% revenue increase.

Senior Implementation Representative

Taboola

Mar 2019 - Jun 2022 (3 years 3 months)

Owned the full implementation lifecycle for publisher integrations, completing 100+ new third-party integrations in a single month. Provided technical support to publishers globally and analyzed team KPIs to meet targets.

JavaScript CSS SQL APIs Salesforce Jira Confluence Taboola Publisher Integration Specialist QA Customer Support KPI Analysis

Account Manager

Verifacts Services Pvt. Ltd.

Nov 2018 - Feb 2019 (3 months)

Managed background verification processes for 5-6 clients, ensuring thorough and accurate checks for newly hired employees. Coordinated with clients and internal stakeholders to resolve issues and maintain strong relationships.

Client Management Background Verification Coordination Problem Solving Reporting

Senior Process Specialist

AuthBridge

Mar 2017 - Oct 2018 (1 year 7 months)

Supervised a team of 5-6 employees, providing guidance and training to improve performance. Managed quality control of background verifications, ensuring accuracy and compliance with industry regulations.

Team Leadership Quality Control Background Verification Compliance Training