varsha chavaan
@varshachavaan
I build scalable partner operations, compliance frameworks, and automation for global digital advertising platforms.
IndiaWhat I'm looking for
At Yahoo, I lead global partner operations and technical implementation across digital advertising platforms, coordinating Legal, Privacy, Policy, Engineering, and DSP product teams to activate vendors compliantly and quickly.
I've reduced vendor onboarding time by 50%, designed a TCF vendor-vetting process that eliminated GDPR exposure across European advertising operations, and co-developed Taginator 2.0 to improve campaign tracking accuracy and reduce manual tag errors.
I build operational teams and systems that scale, from a global 24/7 technical support structure at Yahoo to a pilot campaign management team at PhonePe. At PhonePe, I also created an automated Excel dashboard that reduced manual effort by 80% and doubled reporting speed.
My background spans DSP operations, programmatic advertising, campaign strategy, data governance, automation, and high-value client delivery. I enjoy turning recurring operational problems into durable product, process, and AI-enabled solutions.
Experience
Work history, roles, and key accomplishments
Manager, Partner Operations and Technical Implementation
Yahoo
May 2022 - Present (4 years 4 months)
Led vendor onboarding across Yahoo's global platforms, coordinating with Legal, Privacy, Policy, and Engineering to ensure compliance and accelerate partner activation. Hired, trained, and managed a global technical support team, ensuring 24/7 operational coverage.
Built and scaled a pilot campaign management team, establishing end-to-end workflows and operational frameworks for the full advertiser lifecycle. Designed and implemented Salesforce-integrated workflow systems, streamlining cross-functional communication and improving team efficiency.
Managed a portfolio of platinum-tier retail clients, developing customized media strategies and campaign plans tailored to specific business objectives and budgets. Drove campaign performance through data-driven placement optimization, continuously analyzing metrics to maximize visibility, engagement, and ROI.
Orchestrated full-cycle campaign execution for enterprise clients, managing asset procurement, trafficking, optimization, reporting, and billing to ensure seamless delivery and performance. Delivered actionable performance insights through comprehensive campaign analytics, enabling data-driven optimization decisions for high-value clients.
Education
Degrees, certifications, and relevant coursework
Sindhi College of Commerce
Bachelor of Business Administration, Human Resource & Marketing
Grade: CGPA 7.51
Bachelor of Business Administration with a major in Human Resource and Marketing, graduating with a CGPA of 7.51.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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