Taboola

The story of Taboola begins with a common, relatable problem. In his mid-20s, founder Adam Singolda found himself aimlessly scrolling through TV channels, frustrated by the paradox of choice – endless options, yet nothing compelling to watch. This sparked a revolutionary idea: what if content found people, instead of the other way around? This concept, a reverse search engine of sorts, laid the groundwork for what would become a global leader in content discovery. Founded in 2007 in Israel, Taboola started as a recommendation engine for video content. The vision was clear: to help people discover things they might like but never knew existed. The company's journey began with securing initial funding and building out its technology, eventually relocating its headquarters to the vibrant tech hub of New York City to better serve a global market.

The years that followed were marked by significant growth and strategic evolution. Initial partnerships with publishers and advertisers began to form in 2012, setting the stage for rapid expansion. By 2019, Taboola was delivering an astounding 450 billion recommendations each month, a testament to its widespread adoption by major news and media websites. The company's trajectory was further accelerated by key acquisitions, including Perfect Market in 2014 and Convert Media in 2016, which enhanced its programmatic and video recommendation capabilities. A landmark moment arrived in 2021 when Taboola went public on the Nasdaq stock exchange and acquired Connexity, a major e-commerce advertising network. This strategic move solidified Taboola's position in the e-commerce space, enabling it to power recommendations for leading retail brands and drive over a million monthly transactions. Today, with a team of over 1,800 employees and a long-term, exclusive partnership with Yahoo, Taboola continues to innovate, leveraging artificial intelligence to power the open web and help nearly 600 million daily active users discover engaging content in a brand-safe environment.