In my current role as Manager - Programmatic & Paid Social Media, I lead and upskill a team of 25–30 media specialists. I manage campaigns across Meta Ads Manager, Reddit Ads, LinkedIn Campaign Manager, DV360, and Adform, optimizing budgets and resolving ad-serving, tracking, and attribution issues.
Across my digital marketing and ad operations roles, I've managed enterprise client campaigns, developed quality assurance protocols, and supported client growth through upselling and cross-selling. My experience also includes affiliate operations, email and lifecycle integrations, publisher relationships, and campaign trafficking.
