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Lakshay Chawla

@lakshaychawla

Programmatic Account Manager at Amazon who optimized ad request flows and scaled publisher monetization across 160+ web publishers.

India

Message

At Amazon, I manage relationships with Tier-2 advertising agencies and enterprise advertisers, connecting client feedback with Product and Technical teams. I introduce platform features and use Amazon DSP performance data to recommend bidding adjustments.

At Adpushup (Zelto- Geniee India), I managed a premium portfolio of digital publishers and optimized monetization across 160+ web publishers. I worked with Google Ad Manager, Prebid.js, and Amazon TAM, and reported an average monthly revenue of $70K.

I also engineered an ad request optimization process through placement adjustments, traffic-path streamlining, and bidding multi-script management. In a separate AdRecover initiative, I set up an idle-state trigger that slowed ad requests after 15 seconds of user inactivity.

At Adzealous Media Pvt. Ltd, I led programmatic account operations and partnership management, driving $2.5M+ in revenue in under a year. I also supported publisher onboarding and integrations connecting SSPs and DSPs over oRTB AdExchanges.

Experience

Work history, roles, and key accomplishments

Current

Account Manager (Programmatic Ads Specialist)

Current

Amazon

Sep 2025 - Present (1 year 1 month)

Managed and grew relationships with high-book-value Tier-2 advertising agencies and enterprise advertisers, acting as the primary bridge between clients and internal Product and Technical teams. Introduced new platform features and programmatic product updates, monitored key performance metrics on Amazon DSP, and collaborated cross-functionally to drive sustained revenue growth.

Amazon DSP Programmatic Advertising Account Management Customer Success Data Analysis Cross Functional Collaboration Product Management Campaign Optimization

AdOps and Account Management

Adpushup (Zelto- Geniee India)

Jun 2023 - Sep 2025 (2 years 3 months)

Managed end-to-end relationships for a premium portfolio of high-book-value digital publishers, including NY Post, Sofascore, NDTV, Imgur, and others. Thrived in a KPI-driven environment, consistently hitting upsell and cross-sell targets, and optimized ad revenue streams for over 160+ web publishers using Google Ad Manager, Prebid.js, and Amazon TAM.

Google Ad Manager Prebid.Js Amazon TAM APS Yield Optimization Account Management Upselling Cross Selling Data Analysis Looker Excel HTML CSS JavaScript Chrome DevTools Pipedrive Front Jira HubSpot Notion

Programmatic Operations Associate

Adzealous Media Pvt. Ltd

May 2022 - May 2023 (1 year)

Led programmatic account operations and strategic partnership management, driving $2.5M+ in revenue in under a year through data-driven optimization. Executed end-to-end business development initiatives, spearheaded technical and operational onboarding of new publishers, and monitored critical programmatic performance metrics across DV360 and Eskimi.