Open to opportunities

Shelly Marie User

@shellymarieuser

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Business operations and training leader improving teams, customer experience, and revenue across multi-location brands.

United States

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What I'm looking for

I’m looking for a hands-on operations and training role where I can lead teams, improve customer experience, and grow revenue—thriving in autonomous, fast-learning environments and supporting both people and systems, with frequent domestic and international travel.

I’m a business operations and relationship leader with more than 20 years of experience across retail, telecommunications, hospitality, fitness, real estate, legal services, education, technology sales, and entrepreneurship. I help organizations and people perform at their best through practical judgment, rapid learning, and trusted brand representation.

Most recently, I led daily operations of an approximately 750-member Anytime Fitness club, owning sales performance, member experience, facility management, staffing, and administrative operations. I recruited, onboarded, coached, and supported employees and personal trainers while managing membership sales, prospect follow-up, retention efforts, and CRM activity, and I planned marketing and community outreach initiatives.

Earlier roles strengthened my ability to improve both people and systems—doubling store sales year over year at AT&T during my first month of store-management, building consultative pipelines as a Business Development Representative, and supporting hotels and hostels in Mexico with operations and marketing. I’ve also built and operated my own legal videography and real estate businesses, which sharpened my discretion, deadline management, and dependable client service.

Experience

Work history, roles, and key accomplishments

Club Manager

Anytime Fitness

Jan 2025 - Jan 2026 (1 year)

Led daily operations of an approximately 750-member fitness club, managing sales performance, member experience, facility management, staffing, and administrative functions. Recruited, onboarded, coached, and supported staff and trainers while managing membership sales, retention, CRM activity, and marketing/community outreach.

Club Operations Team Leadership Member Experience Membership Sales Retention Delinquency Outreach CRM Marketing Campaigns Community Outreach Facilities Management Vendor coordination

Business Development Representative

Swipeby

Jan 2024 - Jan 2025 (1 year)

Generated new business opportunities through prospecting and consultative conversations, translating customer needs into technology-based solutions. Managed leads and follow-up activities through CRM systems and supported pipeline progression while building client relationships.

Prospecting Consultative Sales Relationship Development Lead Management Follow up CRM

Hospitality Ops & Marketing Consultant

ESL Educator Independent

Jan 2020 - Jan 2024 (4 years)

Supported hotels and hostels with daily operations, guest experience, marketing, communication, and business-development initiatives. Delivered practical English-language instruction for adult learners and handled scheduling, client communication, curriculum development, and administrative responsibilities.

Hospitality Operations Guest Experience Marketing Support Business Development Cross Cultural Communication English Instruction Curriculum Development Scheduling Client Communication Project Planning Administration

Owner and Legal Videographer

Advanced Legal Video

Jan 2014 - Jan 2020 (6 years)

Founded and operated a legal videography business serving attorneys and legal professionals. Managed client acquisition, scheduling, budgeting, billing, equipment/travel logistics, and time-sensitive deposition recording while ensuring accurate, confidential project delivery.

Depositions Client Acquisition Scheduling Budgeting Billing Equipment Management Travel Logistics File Management Project Coordination Confidentiality

Owner and Real Estate Agent, REALTOR®

Keller Williams Realty

Jan 2011 - Jan 2017 (6 years)

Owned and operated an independent real estate business representing buyers and sellers through residential transactions. Managed client acquisition, marketing, negotiations, and transaction coordination while coordinating lenders, inspectors, title professionals, attorneys, contractors, and other parties through closing.

Real Estate Sales Client Acquisition Property Research Negotiation Transaction Coordination Stakeholder Management Document Management Marketing

Area Sales and Training Manager

Cellular Sales of Knoxville

Jan 2008 - Jan 2010 (2 years)

Owned and operated an independent business providing area-level sales, operational, inventory, leadership, and training support across multiple locations. Developed employees through consultative sales and product/technology knowledge training, coached performance, and supported recruiting, onboarding, and continued education.

Area Sales Sales Leadership Training And Facilitation Consultative Sales Product Knowledge Technology Sales Service Recovery Inventory Management Recruitment Onboarding Performance Coaching

Store Manager - Tier 2 Technical Support

AT&T Wireless

Jan 2004 - Jan 2008 (4 years)

Advanced through retail sales, in-store Tier 2 technical support, and store-management responsibilities. Led daily store operations including sales performance, employee scheduling, merchandising, inventory, cash controls, customer service, and ensured compliance while resolving complex wireless/account/network/software issues.