A position in a fast-paced, remote environment where I can drive measurable impact and continuous growth. Looking for positions where your expertise, such as in optimizing multi-channel campaigns, analyzing performance, and fostering client success, can directly contribute to achieving tangible business outcomes.
Shelley Stone
@shelleystone
14 years of digital marketing leadership, through campaign management to client success.
What I'm looking for
Dig Media Pro
Experience
Work history, roles, and key accomplishments
Teacher (Substitute)
Marion County Board of Education
As a substitute teacher, I contribute to student learning, growth, and advancement across multiple subject areas. I maintain a positive mindset toward student learning and facilitate problem-solving while adhering to school processes and protocols.
Freelance Marketing Professional
We Are Rosie
As a freelance marketing professional, I manage project-based opportunities with global brands and agencies, ensuring digital marketing efforts meet or exceed KPIs. My responsibilities include campaign management across SEM/Search, Programmatic, and Social channels.
Freelance Marketing Professional
We Are Rosie
As a freelance marketing professional, I engage in project-based opportunities with global brands and agencies, serving as a dedicated partner invested in project success. I ensure digital marketing efforts consistently meet or exceed key performance indicators, managing campaigns across SEM/Search, Programmatic, and Social channels.
Teacher (Substitute)
Marion County Board of Education
I contribute to student learning, growth, and advancement, demonstrating familiarity with multiple subject areas and developing competency across the curriculum. I maintain a positive mindset toward student learning, teaching practice, and professional development, facilitating problem-solving and conveying various subject matters quickly while adhering to school processes.
Associate Director Programmatic Media
Directive Consulting
Apr 2023 - Apr 2024 (1 year)
I led onboarding for Senior Strategists and new clients, conducting audits of programmatic campaigns to ensure optimal performance. My role also involved training, education, and development within the Center of Programmatic Excellence, articulating value to clients through cross-departmental collaboration.
Associate Director Client Services
Brill Media
Sep 2022 - Apr 2023 (7 months)
I developed and managed relationships with agency and advertiser clients, providing consultative approaches to campaign proposals and account strategy. My responsibilities included responding to RFPs, identifying growth opportunities, and educating clients on our value proposition.
Director of Media Services
Brkthru Digital
Jan 2019 - Apr 2022 (3 years 3 months)
I provided POVs on industry changes to account management teams and created education and training courses for inter and intra-departmental use. I also helped architect new media solutions rooted in data, automation, and AI, while collaborating on ways to mitigate ad fraud.
Principal Media Buyer
Goodway Group
Mar 2015 - Jan 2019 (3 years 10 months)
I planned and executed campaigns for automotive clients, optimizing and pacing media while providing insights to Client Services. I also analyzed media engagement using Tableau and collaborated with industry leaders on quality inventory initiatives and buying strategies.
Premise Account Executive
YP, The Real Yellow Pages
Jan 2014 - Feb 2015 (1 year 1 month)
I built and strengthened relationships with new and existing accounts to drive revenue growth, prospecting new clientele through networking and cold calling. I also educated clients on new digital offerings and identified business needs to execute strategic sales.
Media Buyer (SEM)
Local Internet Ads
Jan 2011 - Jan 2014 (3 years)
I determined costs for media campaigns and delivered reports to clients, developing professional relationships with media planners to identify targeted audiences. I successfully juggled multiple projects and clients, always meeting tight deadlines while maintaining customer satisfaction.
Regional (CFO) Business Financial Manager
HealthSouth Rehabilitation Hospital
Jan 2007 - Jan 2010 (3 years)
I oversaw finance in ten hospitals, managing budgets, assets, and general financial reporting procedures. My responsibilities included supervising accurate and compliant completion of monthly financial reports and leading financial planning and analysis.
Career Counselor
John Chambers College of Business & Economics WVU
Jun 2006 - Jan 2007 (7 months)
I attended job fairs and visited classrooms to provide information to prospective job seekers, developing career and education plans based on individual needs. I counseled clients one-on-one and assisted them in building successful job search strategies.
Operations Manager
Home Builders Advantage
Jan 2003 - Jun 2006 (3 years 5 months)
I established positive communication among unit staff and leadership, reducing miscommunications and missed deadlines. I also planned and resourced personnel for operations, advancing productivity KPIs by leading trainings on procedures and safety practices.
Operations and Sales Manager
Victory Building Company
Mar 2000 - Feb 2003 (2 years 11 months)
I approved pricing and floorplans for model homes and served as the liaison with all contractors. I worked with buyers on home selections, completed pre-city inspections, and was responsible for all warranty issues.
Licensed Realtor
Coldwell Banker Schweitzer-Bake
Mar 1998 - Feb 2000 (1 year 11 months)
I developed marketing plans for clients to attract sellers and buyers, identifying properties through MLS and presenting them to clients based on their needs. I also pre-screened potential buyers, held open houses, and presided over negotiations.
Legal Assistant
Bemish Law, LLC
Aug 1995 - Feb 1998 (2 years 6 months)
I drafted legal documents such as motions, contracts, and correspondence, and conducted legal research using databases and other methods. My responsibilities included case management, client communication, and preparing and filing legal documents with the court.
Technical Writer
WVU Benjamin M. Statler College of Engineering and Mineral Resources
Mar 1992 - Feb 1993 (11 months)
I utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content, organizing material to research and complete writing tasks. I also documented technical workflows and wrote technical articles on Alternative Fuels studies.
Associate Director Programmatic Media
Directive Consulting
Apr 2023 - Present (2 years 4 months)
I led onboarding for Senior Strategists and New Clients, conducting audits of Programmatic Campaigns to ensure optimal performance. I was responsible for training, education, and development, including establishing a Center of Programmatic Excellence, and collaborated with Senior Strategists and clients on programmatic education and cross-departmental initiatives.
Associate Director Client Services
Brill Media
Sep 2022 - Present (2 years 11 months)
I developed and managed relationships with agency and advertiser clients, providing a consultative approach to campaign proposals and account strategy. I responded to RFPs, proposed innovative solutions, and identified opportunities within existing accounts to maximize campaign renewals.
Director of Media Services
Brkthru Digital
Jan 2019 - Present (6 years 7 months)
I provided POVs on industry changes to account management teams and created education and training courses for inter and intra-departmental use. I helped architect new media solutions rooted in data, automation, and AI, focusing on training to ensure efficient and hygienic media buying.
Principal Media Buyer
Goodway Group
Mar 2015 - Present (10 years 5 months)
I planned and executed campaigns for automotive clients, optimizing, pacing, and providing insights to Client Services counterparts. I analyzed media engagement, produced tracking reports utilizing Tableau, and collaborated with industry leaders on quality inventory initiatives and process improvement.
Premise Account Executive
YP, The Real Yellow Pages
Jan 2014 - Present (11 years 7 months)
I built and strengthened relationships with new and existing accounts to drive revenue growth, prospecting new clientele through networking, cold calling, and referrals. I educated clients on new digital offerings and identified their business needs by understanding their goals, objectives, and processes.
Media Buyer (SEM)
Local Internet Ads
Jan 2011 - Present (14 years 7 months)
I determined costs for media campaigns and delivered this information in reports to clients, developing tight professional relationships with media planners to identify targeted audiences. I successfully juggled multiple projects and clients, always meeting tight deadlines while maintaining customer satisfaction with forward-thinking strategies.
Regional (CFO) Business Financial Manager
HealthSouth Rehabilitation Hospital
Jan 2007 - Present (18 years 7 months)
I oversaw finance in ten hospitals, managing budgets, assets, portfolios, accounts payable and receivable, and general financial reporting procedures. I led financial planning and analysis by managing key metrics, analyzing data, and providing support and insight for strategic planning.
Career Counselor
John Chambers College of Business & Economics WVU
Jun 2006 - Present (19 years 2 months)
I attended job fairs and visited classrooms to provide a wide range of information to prospective job seekers, developing career and education plans based on individual needs. I counseled clients one-on-one regarding their current situation, desires, aptitudes, education, and employment history, assisting them in building successful job search strategies.
Operations Manager
Home Builders Advantage
Jan 2003 - Present (22 years 7 months)
I established positive and effective communication among unit staff and organization leadership, reducing miscommunications and missed deadlines. I planned and resourced personnel and logistics for operations component exercises, advancing productivity KPIs by leading trainings on procedures and safety practices.
Operations and Sales Manager
Victory Building Company
Mar 2000 - Present (25 years 5 months)
I approved pricing and floorplans of model homes, serving as the liaison with all contractors including HVAC, roofers, and plumbers. I worked with buyers on home selections, completed pre-city inspections, and was responsible for all warranty issues to ensure contractual agreements were fulfilled.
Licensed Realtor
Coldwell Banker Schweitzer-Bake
Mar 1998 - Present (27 years 5 months)
I developed marketing plans for clients designed to attract and address the needs of sellers and buyers, identifying properties for sale through the MLS and presenting them to clients. I pre-screened and qualified all potential buyers, held open houses, and presided over negotiations, advising clients on suitable courses of action.
Legal Assistant
Bemish Law, LLC
Aug 1995 - Present (30 years)
I drafted legal documents such as motions, contracts, and correspondence, and conducted legal research using both legal databases and additional research methods. I managed case files, organized documents, tracked deadlines, and interacted with clients to gather information and provide updates.
Technical Writer
WVU Benjamin M. Statler College of Engineering and Mineral Resources
Mar 1992 - Present (33 years 5 months)
I utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content, organizing material to research and complete writing tasks. I carefully documented technical workflows in a private wiki for the education of newly hired employees and researched and wrote technical articles on Alternative Fuels studies for Mechanical Engineering publications.
Education
Degrees, certifications, and relevant coursework
Shelley hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
adtechshelley.substack.comSalary expectations
Social media
Job categories
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