Nathashya Nguyen

Built strategic campaign recommendations based on a deep understanding of supplier’s business goals and objectives across various verticals. Managed an average of $10M+ in campaign revenue per quarter across multiple campaign types, driving over $100K in upsell revenue.

Project managed and led operational relationships for promotion, display media, sponsored search, and social media campaigns with sales teams, CPG clients, and agencies. Monitored campaign performance against goals, providing regular updates and proposing optimization plans to sales leads.

Provided direct team management for handling pre-sale to post-live programmatic campaigns within assigned markets. Identified client goals and objectives, leading the development of media strategy and tactical media plan implementation.

Served as the primary external contact for clients and agencies from deal close through post-campaign wrap-up and renewal for various campaign types. Planned and managed internal kickoff calls with implementation teams to ensure timely launch and budget adherence.

Served as the main point of contact for all client interaction and internal departments. Independently managed digital campaigns across the Everyday Health Portfolio to achieve revenue and client goals, presenting key insights for renewal opportunities.

Served as a key liaison between clients and all internal departments, including ad operations, creative, and billing. Responsible for trafficking, sending screenshots, monitoring, and optimizing digital and mobile campaigns.

Served as a key liaison for Sales Managers, Ad Operations team, Design team, and clients. Responsible for servicing over 200 business clients in the Greater-Philadelphia territory.

Completed a Bachelor of Business Administration with a focus on Marketing. Gained foundational knowledge in business principles and marketing strategies.