Cloves Campbell

Optimized Google Business Profiles for 175 General Motors dealerships, increasing visibility and engagement through custom posts and offers while delivering monthly performance reports with actionable recommendations.

Planned and executed multi-channel campaigns for pharmaceutical brands, managing and tracking a combined ad spend of $250,000 and negotiating publisher placements to maximize value.

Defined media objectives, strategies, and KPIs and synthesized recommendations into integrated media plans to align vertical teams with client goals.

Supervised arena sections and delivered high-level guest service to ensure an inclusive fan experience during events.

Maintained academic records, prepared tailored academic plans, and tutored student-athletes, tracking progress to support retention and success.

Crafted and posted customized review responses across platforms to protect client brand reputation and maintain consistent messaging.

Supported event-based marketing campaigns by organizing local events to promote client projects and films on campus.

Completed a Master of Business Administration emphasizing strategic marketing and media management, graduating in 2022.

Earned a Bachelor of Arts in Speech Communications with a minor in Film, completed in 2017.