Open to opportunities

Dianne Osland

@dianneosland

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Marketing leader specializing in data-driven healthcare campaigns, direct response, and team development.

United States

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What I'm looking for

I seek a collaborative, mission-driven team role where I can lead data-driven direct response campaigns, mentor staff, manage campaigns/budgets, and deliver measurable growth.

I am a marketing leader with deep experience in healthcare-focused, data-driven direct response campaigns across digital and print channels. I have driven measurable improvements—most notably raising client Medicare plan participation to achieve 98% 3‑Star+ performance—while building scalable direct mail capabilities and managing multi-million dollar marketing budgets.

I lead and develop teams, having co-led an eight-person marketing team, directly managed staff, and mentored interns. I combine project management discipline, vendor and stakeholder management, and hands-on execution (campaigns, collateral, events, and content) to deliver compliant, on-time marketing that meets sales and engagement goals.

Experience

Work history, roles, and key accomplishments

Manager, Marketing

Bloom and Advise

Aug 2022 - Jan 2025 (2 years 5 months)

Co-led an 8-person marketing team and drove 98% of client Medicare plans to 3+ stars for the health risk assessment measure by increasing participation through targeted multi-channel direct response campaigns, improving campaign efficiency and on-time delivery.

Direct Response Marketing Project Management Email SMS Direct Mail IVR Team Leadership performance reporting

Marketing Manager

Bloom and Advise

Dec 2021 - Aug 2022 (8 months)

Built scalable variable direct mail capability serving 50+ provider partners and 2M+ patients, led partner marketing and communications, and supported planning and tracking for a $15M marketing budget.

Direct Mail Partner Marketing Budget Management Vendor Management Compliance Stakeholder Management

Senior Associate, Marketing Operations

Bloom and Advise

Mar 2020 - Dec 2021 (1 year 9 months)

Created and executed Medicare education and sales campaigns across digital and print channels, supported business development with pitches and RFPs, and supervised eight interns to scale marketing execution.

Campaign Management Direct Mail Events Email Marketing Landing Pages Content Development Team Supervision RFP

Marketing Coordinator

Bloom and Advise

Apr 2019 - Mar 2020 (11 months)

Assisted in launching updated brand collateral across channels, partnered with recruiting agencies to scale call center workforce, and supported field agent marketing across eight markets and five pilot retail locations.

Brand Implementation Recruitment Marketing event support Internal Communications Social Media

Guest Teacher

Tippecanoe and Monroe County School Corporations

Nov 2014 - Mar 2019 (4 years 4 months)

Instructed K–12 students and managed classrooms in the absence of assigned teachers, supervising academic labs and maintaining instructional continuity across schools.

Classroom Management Student supervision Communication

Search and Support Coordinator

Employbridge

May 2018 - Aug 2018 (3 months)

Conducted inbound/outbound calls to assist clients with screening and hiring, delivered associate support and consistently scored above 90% on quality assurance goals.

Call Center Operations Customer Service Quality Assurance

Research Assistant & Editorial Intern

Emmis Communications

Jan 2014 - Jan 2015 (1 year)

Wrote, researched, and fact-checked editorial content for Indianapolis Monthly magazine, supporting the editorial team with content development and accuracy.

Copywriting Fact Checking AP Style Content Editing

Marketing & Communications Intern

Emerge Poverty Free

May 2012 - Jun 2012 (1 month)

Wrote copy and assisted design for direct mailers, email fundraising campaigns, and the annual report to support nonprofit fundraising and communications.

Copywriting Direct Mail

Education

Degrees, certifications, and relevant coursework

Indiana University Bloomington

Bachelor of Arts, Journalism

Activities and societies: Ernie Pyle Scholar; Resident Assistant; Tour Guide; Journalism School Ambassador; Special Publications Editor (Indiana Daily Student); Managing Editor (Inside Magazine); Union Board; WFHB Radio Writer

Bachelor of Arts in Journalism with a second concentration in Biology and a minor in Spanish; selected as an Ernie Pyle Scholar and held multiple student leadership and editorial roles.