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@anitajosephhayes
Dynamic Marketing Coordinator with 21 years of digital marketing experience.
I am a dynamic Marketing Coordinator with over 21 years of experience in digital marketing, campaign development, and client relationship management. My career has been marked by a proven track record in executing successful social media and ad campaigns, utilizing tools like Google Analytics and Adobe Suite to optimize strategies and elevate brand presence.
Currently, I work at Pragmatic Dev Solutions, where I establish marketing vision and strategy by collaborating with clients and internal stakeholders. I focus on enhancing customer engagement through various digital channels and measure campaign ROI to ensure optimal marketing strategies. My goal is to leverage my expertise in stakeholder collaboration and social media strategy in a Marketing Coordinator role that allows me to further develop my skills and contribute to impactful marketing initiatives.
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Work history, roles, and key accomplishments
Pragmatic Dev Solutions
Aug 2016 - Present (9 years 3 months)
Established marketing vision and strategy by collaborating with clients and internal stakeholders, focusing on brand aesthetics and sales-focused client pipelines. Executed Facebook, social media, and Google ad campaigns to increase brand awareness and user engagement, utilizing Google Analytics to measure campaign ROI and optimize strategies.
Moms in Motion
Jun 2022 - Jan 2024 (1 year 7 months)
Assisted clients with personal care tasks, including bathing, grooming, and dressing, ensuring comfort and dignity. Managed medication schedules, monitored clients' health, and prepared nutritious meals while facilitating mobility and transportation needs.
AECOM/VDOT
Feb 2022 - Jul 2022 (5 months)
Conducted real-time assessments and prioritized traffic data, effectively dispatching maintenance and SSP personnel to ensure optimal traffic flow and motorist safety. Coordinated communications across multiple agencies and public channels, managing traveler information dissemination through CMS and media outlets.
Day & Zimmerman
Sep 2020 - Oct 2020 (1 month)
Reviewed and verified application credentials, licenses, and educational achievements to support regulatory obligations for government sector clients. Conducted onsite and remote candidate interviews to validate background details, resolving discrepancies and entering data into the internal candidate management system.
Insight Global
Apr 2019 - Jun 2019 (2 months)
Reviewed employee time and attendance records to ensure accuracy and compliance. Managed payroll and compensation data utilizing platforms such as Workforce Now, CCI, Citrix, ADP Works, and Henry, resolving discrepancies by collaborating with internal teams and client HR representatives.
Child Development Center / Boys and Girls Club
Jan 2018 - Apr 2019 (1 year 3 months)
Ensured the health and safety of program participants by managing and supervising social extracurricular activities. Developed and managed age-appropriate activities and schedules for youth participants, focusing on pre-K to elementary-aged children, while communicating effectively with parents and caregivers.
Anthem
Apr 2017 - Aug 2017 (4 months)
Developed client sales funnels to achieve targeted sales and revenue metrics, while promoting a range of medical and insurance packages. Assisted clients with program details, billing inquiries, and eligibility criteria, utilizing active listening and conflict resolution skills to address and resolve service issues effectively.
RCS Corporation of Japan
Jan 2015 - Jan 2016 (1 year)
Facilitated English language learning for Japanese students by developing engaging lesson plans and conducting interactive classroom activities. Provided one-on-one support to enhance language proficiency and cultural understanding.
Xerox
Jan 2014 - Jan 2015 (1 year)
Provided exceptional support to customers by resolving inquiries and issues efficiently. Contributed to a 20% increase in customer satisfaction scores through effective problem-solving and service delivery.
Community Service
Jan 2012 - Jan 2013 (1 year)
Facilitated communication and provided administrative support for community service programs. Enhanced operational efficiency and fostered a welcoming environment for students and staff.
DeVry University
Jan 2012 - Jan 2013 (1 year)
Provided comprehensive administrative support to faculty and staff, including managing schedules, coordinating meetings, and maintaining accurate records. This enhanced operational efficiency and improved communication across departments.
C4 Connections
Jan 2012 - Dec 2012 (11 months)
Developed and implemented strategic marketing campaigns that increased client engagement and brand visibility. This resulted in a 25% growth in customer acquisition over a 12-month period.
Fortune Marketing
Jan 2011 - Jan 2012 (1 year)
Developed and executed strategic marketing plans that increased brand awareness and drove sales growth for diverse clients. Leveraged market research and data analysis to optimize campaign performance.
Big Open-Door Marketing
Jan 2011 - Jan 2012 (1 year)
Developed and executed strategic marketing plans and campaigns for diverse clients. This resulted in increased brand awareness and revenue growth.
Liberty Tax
Jan 2009 - Jan 2010 (1 year)
Developed and executed marketing strategies to enhance brand visibility and customer engagement. Managed promotional events and customer interactions to drive business growth.
IMA
Jan 2008 - Dec 2008 (11 months)
Conducted outbound calls to prospective clients to promote and sell company products. Consistently achieved and exceeded sales targets while maintaining a professional and customer-focused approach.
Sam's Club Bakery
Jan 2007 - Dec 2007 (11 months)
Executed efficient and accurate wrapping of bakery bread products. Ensured quality standards and timely preparation for customer availability.
Hardee's
Jan 2003 - Jan 2005 (2 years)
Managed customer transactions efficiently and accurately, ensuring a positive dining experience. Handled cash, processed payments, and provided exceptional customer service.
Degrees, certifications, and relevant coursework
Master of Business Administration, International Business
Completed a Master of Business Administration with a specialization in International Business. Gained expertise in global market analysis, cross-cultural management, and international trade policies.
Bachelor of Business Administration, Business Administration
Earned a Bachelor of Business Administration, focusing on core business principles and management practices. Developed foundational skills in finance, marketing, and organizational behavior.
Software and tools used professionally
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