Shelby Cooper
@shelbycooper
Operations-focused professional with 7+ years in service industries.
What I'm looking for
I am an operations-focused and people-first professional with over 7 years of experience across wellness, hospitality, and service-based industries. My versatility and organizational skills have allowed me to create standout client experiences while building effective systems that enhance team performance and customer satisfaction. I am motivated by clarity, quality, and the desire to help businesses run better from the first impression to the final outcome.
In my current role as General Manager at Club Pilates North Raleigh, I oversee all aspects of studio operations, from team leadership to sales performance. I have successfully increased membership and revenue, achieving the studio's most profitable month in over eight years. My previous experience as an Operations & Executive Assistant at Miami Kava & Co. allowed me to streamline HR operations and support business owners in achieving their goals. I thrive in environments where I can foster strong community ties and improve operational efficiency.
Experience
Work history, roles, and key accomplishments
General Manager
Club Pilates North Raleigh
Dec 2023 - Present (1 year 7 months)
Oversaw all aspects of studio operations including team leadership, scheduling, member experience, sales performance, inventory, and facilities. Managed the full sales process from intro class conversion to lead tracking and membership retention using ClubReady.
Operations & Executive Assistant
Miami Kava & Co.
Apr 2021 - Dec 2023 (2 years 8 months)
Provided high-level administrative and operational support to three business owners, managing company email accounts, calendars, personal schedules, and travel. Designed and maintained SOPs across HR, team operations, fulfillment, and internal communications.
Senior Membership Advisor
Equinox
Jan 2018 - Mar 2020 (2 years 2 months)
Delivered personalized, consultative sales experiences for high-end fitness memberships and services. Managed lead pipelines using CRM tools, handling outreach, follow-up, and ongoing member engagement.
Education
Degrees, certifications, and relevant coursework
Harvard University
Bachelor of Science, Computer Science
Studied the fundamentals of computer science including programming languages, data structures, and algorithms.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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