Open to opportunities

Shannon Elton

@shannonelton

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Enterprise travel executive driving partnerships and platform strategy to grow membership ecosystems and revenue.

United States

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What I'm looking for

I’m looking to lead strategic partnerships and travel platform growth—aligning marketing, product, and CX—to deliver data-driven acquisition, engagement, and retention across scalable member ecosystems.

I’m an enterprise travel executive with 20+ years of experience leading large-scale partnerships, acquisition, engagement, and retention strategies across complex, multi-channel organizations. I specialize in designing travel member ecosystems that become scalable revenue engines through lifecycle strategy, data-driven decision-making, and cross-functional leadership.

Most recently, I led strategic initiatives across a $175M global membership ecosystem supporting 15,000+ agent advisors, delivering measurable improvements in acquisition, engagement, retention, and revenue performance. I drove +10% YoY acquisition growth by repositioning value proposition and channel strategy, improved bookings/revenue by +11% through lifecycle redesign and onboarding optimization, and lifted retention by +4–6% through structured, personalized, data-driven interventions.

I also build and scale member-facing programs and platforms—designing and launching 200+ member programs that increased activation and participation, and developing onboarding and engagement frameworks that improved bookings and retention. In parallel, I expand supplier ecosystems and travel marketplaces through platform strategy, supplier integrations, and enterprise partnerships (including major travel and metasearch connectivity), while leading teams across partnerships, marketing, product, and operations to deliver sustained growth.

Experience

Work history, roles, and key accomplishments

Vice President, Sales

GlobalTravel.com

Jan 2022 - Jan 2026 (4 years)

Led enterprise membership ecosystem transformation and revenue strategy across partnerships, marketing, product, and operations. Delivered +10% YoY acquisition growth, +11% bookings/revenue through lifecycle redesign, and improved retention by 4–6% via personalization and data-driven engagement.

Strategic Partnerships Revenue Growth Strategy Data Driven Go To Market Strategy Platform Strategy

Senior Director, National Accounts

GlobalTravel.com

Jan 2014 - Jan 2022 (8 years)

Scaled a membership-driven OTA platform from $0 to $42M revenue and 16,000 users within 12 months. Built a data-driven acquisition and engagement engine generating 75,000 leads and $2M revenue, and led integrations and platform scalability initiatives across 100+ partner relationships.

National Accounts Supplier Economics Pricing Strategy Enterprise Partnerships Platform Integration Project Management

Regional Sales Manager, North America

Tourico Holidays

Jan 2010 - Jan 2014 (4 years)

Managed $125M+ annual production across 175 enterprise accounts and strategic distribution partners. Drove 25–30% portfolio growth through account expansion and negotiated large-scale global hotel and distribution agreements, including a $75M annual partnership.

Enterprise Account Management Consultative Sales Negotiation Distribution Strategy Revenue Growth Travel Technology Sales Business Development Sales Forecasting

National Account Executive

Dynetech Inc.

Jan 2005 - Jan 2009 (4 years)

Sold enterprise SaaS and fintech solutions across national and international markets through consultative enterprise sales cycles. Earned an Excellence Award for three consecutive years for high performance in complex B2B selling.

Enterprise SaaS Sales Fintech Solutions Consultative Sales Account Development Sales Cycle Management Relationship Management Quota Attainment Negotiation Pipeline Management

Sales Manager / Senior Vacation Planner

Universal Orlando Resort

Jan 1998 - Jan 2005 (7 years)

Led sales operations across 80 employees and 45 sales desks, producing $2.5M+ in annual revenue. Recognized in the top 5% of the national sales force and as a Million Dollar Sales Club honoree while managing high-volume vacation planning operations.