At LockNet, I designed and executed a sales transformation strategy, redesigning the sales organization and developing a go-to-market approach, operating cadence, and sales playbook. I also established performance metrics and account expansion strategies before completing the engagement.
As Senior Vice President, Sales at Corpay - Lodging Division, I transformed an underperforming sales organization, increasing deal close rates by 30% and doubling rep productivity from $500K to $1.1M per rep. I also developed strategic partner alliances and an Account-Based Marketing program.
At Creative Lodging Solutions, I held sales leadership roles, including Chief Sales Officer, and contributed to the company’s successful acquisition by FLT. As Senior Vice President, Sales, I launched a new solution offering that generated $2.8M in first-year revenue and implemented a vertical strategy that increased average deal size from $75K to $250K.
I began my career at Creative Lodging Solutions as a National Sales Representative during its startup phase, contributing to its value proposition, pricing, and go-to-market approach. Earlier, as Area Director of Sales at HSV Hotels (Extended Stay America), I managed a multi-state territory and developed strategic sales plans.
