Open to opportunities

Shalanda Nicholson

@shalandanicholson

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Digital marketing manager skilled in analytics and project management.

Canada

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What I'm looking for

I am looking for a role that fosters creativity, encourages collaboration, and offers opportunities for professional growth in a dynamic environment.

I am a dedicated Digital Marketing Manager with extensive experience in digital marketing, project management, and content marketing. My expertise lies in utilizing analytics tools such as Power BI, Tableau, and Google Analytics to drive product development and marketing strategies. I have a proven track record of managing cross-functional teams using Agile methodologies, ensuring that projects align with client objectives and business goals.

Throughout my career, I have successfully led the development of client-centric project scopes and implemented go-to-market strategies that introduce products to new customer segments. My commitment to leveraging Big Data insights and CRM implementation has consistently enhanced product offerings and customer satisfaction. I thrive in tech environments and have strong startup experience, which has equipped me with the skills to adapt and innovate in fast-paced settings.

Experience

Work history, roles, and key accomplishments

Program Manager

Templet LLC

Apr 2022 - Nov 2024 (2 years 7 months)

Led the development of client-centric project scopes, translating complex needs into actionable insights for copywriters and designers. Directed go-to-market strategies and implemented procedures to introduce products to new customer segments. Managed internal and external resources, adhering to project scope, schedule, and budget.

Asana Project Management Go To Market Strategy Client Management Budgeting

Regional Customer Engagement Manager

Digicel Group

Jun 2021 - Apr 2022 (10 months)

Developed and executed a dynamic content calendar to maximize user interaction and retention through various digital channels. Optimized customer communications and elevated engagement by 30% through data-driven user segmentation and strategic omni-channel deployment. Launched campaigns and owned end-to-end reporting and analytics, delivering actionable insights.

User Segmentation

Lifecyle Marketing Manager - Loyalty

Digicel Group

Sep 2020 - Jun 2021 (9 months)

Developed and launched go-to-market (GTM) strategies for new product rollouts, driving digital awareness and positioning for maximum reach. Designed customer experiences and gamification features that unlocked cross-selling opportunities. Pioneered a Digital-First gaming loyalty program (Shake to Win), boosting app retention by 6% month-over-month.

Go To Market Strategy Gamification Customer Experience Loyalty Programs Retention

Regional Customer Value Management (CVM) Analytics Specialist

Digicel Group

Dec 2017 - Jun 2020 (2 years 6 months)

Pioneered and executed the GTM roll-out of digital campaigns in multiple international markets. Managed paid campaigns and refined customer analysis to forecast engagement and drive sales. Spearheaded the development of a digital Customer Relationship Management (CRM) plan to enhance customer engagement and drive revenue.

Digital Paid Campaigns CRM Reporting Customer Engagement Forecasting

Education

Degrees, certifications, and relevant coursework

University of California, Davis

Certificate, Digital Marketing

Currently pursuing a certificate program at the University of California, Davis. The program focuses on advanced concepts in digital marketing, including Google SEO projects.