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Philip McKay

@philipmckay

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Customer Success & Growth Strategy Leader with 5+ years of experience.

Canada

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What I'm looking for

I’m looking for a role where I can lean into my strengths—onboarding, client relationships, and retention—especially within a SaaS product environment. I thrive in post-sales roles focused on helping clients succeed and stick.

I am a Customer Success and Growth Strategy Leader with over six years of experience working face to face with clients. My expertise lies in scaling client portfolios, optimizing product adoption, and driving retention rates across SaaS and digital marketing sectors.

I have led the pre and post-sales lifecycle for enterprise clients (including Subway, Danone and more) by developing onboarding strategies that increased adoption and usage by over 30% and consistently maintained retention rates above 90% for a book of business valued at $3M.

At Arima Data, as Client Success & Retention Lead, I grew our client base from 15 to over 45, with 300+ users and a CSM team of 5. I managed and built technical Marketing Mix Models (MMMs) for clients, translating complex outputs into executive-ready insights that directly influenced strategic planning and media investment. I also created sales demos and advised on measurement frameworks, contributing to a 120% expansion revenue rate and reducing support load by 50%. These are real numbers.

A recent example of my problem-solving approach: When an at-risk client was hesitant to renew due to confusion about our modeling process, I created a clear, one-page explainer that broke down our methodology in accessible language. This not only restored the client’s confidence and secured their renewal for another year, but the document is now used in all onboarding packages to proactively address similar concerns and improve future retention

My experience as a Fractional CMO further sharpened my skills in client relationships, paid media, and conversion rate optimization. I consistently delivered 20%+ ROAS lift for DTC brands through targeted, data-driven marketing strategies and structured A/B testing.

Experience

Work history, roles, and key accomplishments

Client Success & Retention Lead

Arima Data

Dec 2022 - May 2025 (2 years 5 months)

Led the post-sales lifecycle for 45+ enterprise clients, scaling retention strategy and onboarding systems for data analytics tools. Boosted client base from 15 to 45+ while maintaining 90%+ retention through scalable onboarding and lifecycle management. Delivered executive-ready MMM insights and strategic presentations, including Client QBR’s, and managed the "Managed Service" product line by bui

Onboarding Retention Strategy Data Analytics MMM Interpretation Product Led Growth Cross Functional Collaboration Executive Communication Lifecycle Management SOP Development

Fractional CMO / Growth Marketing Strategist

Mindful Marketing

Jun 2021 - Nov 2022 (1 year 5 months)

Functioned as a fractional CMO for 4–5 DTC clients, owning paid media, CRO, and brand strategy. Executed campaigns across Meta, Google, and TikTok, leading CRO for Shopify and building automated Klaviyo flows to drive retention and AOV. Integrated attribution tools like Triple Whale and Northbeam post-iOS 14, and developed analytics reports and brand strategies to improve CX and performance.

Paid Media Conversion Rate Optimization (CRO)Brand Strategy Shopify Klaviyo Meta Ads Google Ads CX

Account Manager

Needle’s Eye Media

Oct 2019 - May 2021 (1 year 7 months)

Managed 4–5 clients at a boutique agency, delivering full-funnel marketing strategy and execution. Owned campaign management, reporting, and optimization across all primary ad platforms, conducting market research and developing ad strategies with high ROAS. Created SOPs, landing pages, and high-converting ad copy to enhance campaign effectiveness.