Open to opportunities

Swathi Ramnarayan

@swathiramnarayan

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Strategic Marketer with 5+ years of experience driving engagement.

Canada

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What I'm looking for

I am seeking a role that fosters creativity and collaboration, allowing me to drive impactful marketing strategies while contributing to a positive company culture.

I am a strategic marketer with over five years of experience in driving go-to-market strategies, positioning, and executing cross-functional projects. My MBA from the University of Toronto has equipped me with the skills to lead initiatives that significantly boost engagement and brand visibility. For instance, I revamped product positioning and messaging for CHAR Technologies, resulting in a 20% increase in web traffic.

Throughout my career, I have successfully launched multi-channel content strategies that grew newsletter subscribers by 37% and doubled LinkedIn followers to 4,000. My project leadership skills were showcased when I managed Royal Caribbean's post-pandemic media strategy, securing over 300 media features and achieving a sell-out launch with six times higher weekly bookings. I thrive in dynamic environments where I can leverage my expertise to drive revenue growth and enhance brand awareness.

Experience

Work history, roles, and key accomplishments

Senior Marketing Manager

CHAR Technologies

May 2023 - Nov 2024 (1 year 6 months)

Led the rebranding and website repositioning, which increased visibility and web traffic by 20%. Developed a demand generation strategy through content marketing, increasing newsletter subscribers by 37% and nearly doubling LinkedIn followers.

Go To Market Strategy Product Positioning Content Marketing Market Research Project Management Budget Management Cross Functional Collaboration

Marketing Specialist Intern

Cubic6

May 2022 - Jul 2022 (2 months)

Conducted market research initiatives on customers and competitors to inform messaging for the Gamenaut website. Built a marketing strategy that improved brand visibility and engagement within the gaming community.

Market Research Marketing Strategy Community Engagement Competitor Analysis

Public Relations Associate

Weber Shandwick

Oct 2018 - Jan 2021 (2 years 3 months)

Developed and executed multi-channel communications and product launch strategies for Fortune 500 clients, enhancing brand visibility. Managed crisis communications, including crafting messaging for Royal Caribbean’s COVID crisis, ensuring brand reputation and customer trust.

Crisis Communications Client Management Project Management Employee Engagement

Associate Trainee and Associate

APRW (Asia PR Werkz)

May 2017 - Sep 2018 (1 year 4 months)

Built a crisis communications playbook, establishing proactive messaging strategies to manage brand reputation. Crafted messaging strategies and secured top-tier media coverage through press outreach, features, and bylines.

Crisis Communications Messaging Strategy Media Relations Brand Reputation

Education

Degrees, certifications, and relevant coursework

Rotman School of Management, University of Toronto

Masters of Business Administration (MBA), Business Administration

Grade: GMAT 710

Activities and societies: VP Diversity & Inclusion, Rotman Ambassador

Completed a Master of Business Administration program. Served as VP of Diversity & Inclusion and as a Rotman Ambassador. Awarded a $30,000 Entrance Scholarship and achieved a GMAT score of 710.