Open to opportunities

Michael User

@michaeluser12

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Results-driven digital marketing and project management leader.

Canada

Message

What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my skills in digital marketing and project management to drive growth and optimize strategies.

I am a results-driven digital marketing and project management leader with over 6 years of experience in scaling growth strategies and managing cross-functional teams. My expertise lies in leveraging data, automation, and emerging technologies to significantly reduce customer acquisition costs and drive enterprise revenue. I have a proven track record of translating AI and tech trends into actionable strategies that foster collaboration between marketing, product, and engineering teams.

In my current role as a Digital Marketing Specialist at Trust Payments, I spearheaded omni-channel paid media campaigns across new European markets, achieving a remarkable 73% reduction in customer acquisition costs. My previous experience as a Digital Marketing Manager at Elite Together allowed me to transition paid media operations in-house, resulting in a 375% ROI within six months. I am passionate about utilizing AI-driven growth strategies and optimizing revenue through innovative solutions.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Trust Payments

Jan 2024 - Present (1 year 5 months)

Spearheaded omni-channel paid media campaigns across three new European markets, successfully reducing Customer Acquisition Cost (CAC) by 73% while ensuring compliance with FCA/GDPR regulations. Partnered with sales and product teams to align AI-powered audience segmentation tools, which improved conversion rates by 22% year-over-year.

Google Ads LinkedIn Ads Tableau Segmentation GDPR Data Analysis Campaign Optimization

Digital Marketing Manager

Elite Together

Nov 2021 - Dec 2023 (2 years 1 month)

Transitioned paid media operations in-house, achieving a 375% ROI within six months and eliminating external agency dependencies. Led a team of seven to execute multi-channel campaigns, integrating automated A/B testing frameworks to accelerate optimization cycles.

Paid Media A B Testing HubSpot Salesforce ROI Measurement Team Leadership Email Marketing SMS Marketing

Account Manager (Marketing)

Gen 128 Digitals

Mar 2019 - Aug 2021 (2 years 5 months)

Engineered SEO strategies for B2B clients, significantly improving organic rankings and generating $2M in new revenue through data-led keyword targeting. Collaborated with content teams to align messaging across campaigns, leveraging predictive analytics tools to identify high-intent audiences.

SEO Strategy Keyword Targeting Predictive Analytics Content Alignment B2B Marketing Revenue SEMrush Google Analytics

Junior Project Manager

Propertygate Development & Investment Plc

Jun 2015 - Feb 2019 (3 years 8 months)

Successfully delivered two commercial real estate projects, each valued over $2M, on time and under budget by streamlining workflows to improve team efficiency by 20%. Acted as the primary liaison between stakeholders, ensuring seamless communication and alignment during high-complexity project phases.

Project Management Stakeholder Management Workflow Optimization Budget Management Communication Project Delivery Jira Asana

Education

Degrees, certifications, and relevant coursework

Covenant University

BSc in Civil Engineering, Civil Engineering

Obtained a Bachelor of Science degree in Civil Engineering, covering fundamental principles of structural design, construction, and infrastructure development. Developed strong analytical and problem-solving skills applicable to engineering challenges.

Northumbria University

MSc in Project Management, Project Management

Completed a Master of Science degree focusing on advanced project management methodologies and practices. Gained expertise in strategic planning, risk management, and project execution to deliver successful outcomes.