Open to opportunities

Laura Guerrero

@lauraguerrero

Message

Senior Project and Account Management Professional with digital marketing expertise.

Canada

Message

What I'm looking for

I am seeking a role that allows me to leverage my project management skills in a dynamic environment, focusing on innovative digital marketing strategies and fostering strong client relationships.

As a Senior Project and Account Management Professional, I bring over 5 years of agency experience leading end-to-end digital marketing campaigns. My expertise spans SEO, Paid Media, social, email, and website initiatives, where I have consistently demonstrated success in managing multi-location and franchise-style accounts with complex stakeholder structures.

I excel in scoping, planning, budgeting, and launching high-impact digital marketing projects on time and within budget. My experience in cross-functional team leadership and client communication has allowed me to optimize workflows in fast-paced environments. I am fluent in both English and Spanish, which enhances my ability to connect with diverse teams and clients.

Experience

Work history, roles, and key accomplishments

Current

Account Supervisor

Current

Anomaly

Jan 2024 - Present (1 year 5 months)

Led digital project delivery for multi-channel campaigns (SEO, Paid, web, email, social), managing internal resources and partner vendors to launch projects on schedule and on budget. Scoped and managed SOWs, timelines, and budget estimates across projects up to $1.5M.

SEO Paid Media Web Development Email Marketing Social Media Project Management Budget Management Stakeholder Management Workflow Optimization Resource Management

Account Executive

Anomaly

Jan 2021 - Dec 2023 (2 years 11 months)

Managed delivery of 360° digital campaigns for major accounts, balancing competing priorities across multiple workstreams. Facilitated ongoing client communications and provided project updates, ensuring transparency and stakeholder confidence.

Client Communication Project Updates Account Management Digital Marketing Campaign Management Stakeholder Management

Account Executive

FCB/SIX

Jan 2020 - Dec 2021 (1 year 11 months)

Delivered CRM, website, and digital media campaigns for B2B and pharma clients—coordinating timelines, reviews, and deliverables. Partnered with creative, dev, and compliance teams to ensure accuracy, alignment, and timely execution.

CRM B2B Marketing Cross Functional Team Leadership Project Tracking Compliance

Account Coordinator

FCB/SIX

Jan 2019 - Dec 2020 (1 year 11 months)

Supported integrated campaign delivery across digital and experiential channels. Organized internal communications and maintained documentation for consistent execution.

Digital Marketing Internal Communications Documentation Management

Education

Degrees, certifications, and relevant coursework

Google / Coursera

Project Management Certificate, Project Management

Currently pursuing a Project Management Certificate through Google/Coursera, focusing on essential project management methodologies and tools. Expected to complete the program in 2025, enhancing skills in project planning, execution, and oversight.

Seneca College

Graduate Certificate, Creative Advertising

Completed a Graduate Certificate in Creative Advertising at Seneca College, gaining advanced knowledge in advertising strategies and creative campaign development. This program provided practical experience in developing innovative advertising solutions.

UNAPEC

Bachelor of Arts, Advertising

Earned a Bachelor of Arts in Advertising from UNAPEC, where foundational knowledge in advertising principles and practices was acquired. The curriculum covered various aspects of advertising, preparing for a career in the industry.